Brandwave

Wells Fargo, Capital One and Bank of America:Which are most popular?

In September 2026, Wells Fargo drew 39.9% of estimated branded searches across these three brands in the United States, ahead of Capital One at 32.8%. When we checked with ChatGPT and Google AI Overviews, Bank of America was mentioned most often, in four of the five answers. Of all nine brands we track in banks, Bank of America was the second most recommended, Capital One was third and Wells Fargo was fifth.

All three are banks in the United States. See all banks

Brands in this comparisonAny 10 or fewer published brands in the United States
  • Wells Fargo
  • Capital One
  • Bank of America

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Wells Fargo, Capital One and Bank of America in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned most often, in four of the five answers. Of all nine brands we track in banks, Bank of America was the second most recommended, Capital One was third and Wells Fargo was fifth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Wells Fargo
  • Capital One
  • Bank of America
Wells Fargo, Capital One and Bank of America in the United States, by month

Share of searches by month for Wells Fargo, Capital One, Bank of America. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of America
Oct 202540.1%26.9%33%
Nov 202537.7%31%31.3%
Dec 202540.2%26.9%32.9%
Jan 202637.8%30.9%31.3%
Feb 202637.8%31%31.3%
Mar 202640.1%26.9%33%
Apr 202637.7%30.9%31.4%
May 202637.7%30.9%31.4%
Jun 202637.7%30.9%31.4%
Jul 202637.6%30.9%31.4%
Aug 202637.6%30.9%31.5%
Sep 202639.9%32.8%27.3%

  1. 1.Wells Fargo

    39.9%

    Held 1st. 11.1M estimated branded searches, -0.11% vs prior month. Share +2.3 points.

  2. 2.Capital One

    32.8%

    Moved from 3rd to 2nd. 9.1M estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Bank of America

    27.3%

    Moved from 2nd to 3rd. 7.6M estimated branded searches, -18.3% vs prior month. Share -4.2 points.

How the Brand Demand Index is measured