Great Wolf Lodge vs Kalahari Resorts:Which is more popular?
In September 2026, Great Wolf Lodge had more branded searches than Kalahari Resorts among water parks in the United States. Great Wolf Lodge had about 1 million branded searches, while Kalahari Resorts had 165,000. Great Wolf Lodge made up 74% of all water park searches we track, and Kalahari Resorts accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about water parks, Kalahari Resorts appeared in two of the three answers and Great Wolf Lodge in one.
Who do people search for more?
Great Wolf Lodge, about 6 searches for every 1 for Kalahari Resorts
Who does AI mention more?
Kalahari Resorts, mentioned in 2 of 3 answers, Great Wolf Lodge in 1
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Top water parks in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kalahari Resorts was mentioned in two out of three: in two of the three ChatGPT answers. Great Wolf Lodge was mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kalahari Resorts2 of 3Named in 2 of 3 ChatGPT answers
- Great Wolf Lodge1 of 3Named in 1 of 3 ChatGPT answers
Schlitterbahn1 of 3Named in 1 of 3 ChatGPT answers- Hurricane Harbor0 of 3Named in 0 of 3 ChatGPT answers
- Noah's Ark Water Park0 of 3Named in 0 of 3 ChatGPT answers
See every answer about water parks
3 answers
Asked ChatGPT
“What's the best water park in the US?”
Asked ChatGPT
“Which indoor water park resort is best for families?”
Asked ChatGPT
“What are the best water parks near me?”
Searched Google, AI Overview
“water parks near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“indoor water park”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Great Wolf Lodge or Kalahari Resorts more popular in search?
This chart shows how often people search Google for Great Wolf Lodge and Kalahari Resorts by name. Each line represents a brand's share of searches for all five water parks we track, month by month, from searches in United States.
Share of searches by month for Great Wolf Lodge, Kalahari Resorts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Great Wolf Lodge | Kalahari Resorts | Hurricane Harbor | Schlitterbahn | Noah's Ark Water Park |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.9% | 2.1% | 2.6% | 3.9% |
| Nov 2025 | 79.2% | 16% | 0.96% | 1.8% | 2.1% |
| Dec 2025 | 82.7% | 13.6% | 1% | 1.5% | 1.2% |
| Jan 2026 | 83.2% | 13.7% | 0.82% | 1.5% | 0.82% |
| Feb 2026 | 84.4% | 11.4% | 1.3% | 2.3% | 0.68% |
| Mar 2026 | 76.6% | 15.4% | 3.1% | 3.8% | 1.1% |
| Apr 2026 | 72% | 14.5% | 5.3% | 6.5% | 1.6% |
| May 2026 | 59.6% | 12% | 12% | 12% | 4.4% |
| Jun 2026 | 55.2% | 11.1% | 16.6% | 11.1% | 6.1% |
| Jul 2026 | 52.6% | 10.6% | 19.3% | 10.6% | 7% |
| Aug 2026 | 60.3% | 9.9% | 14.9% | 8.2% | 6.7% |
| Sep 2026 | 74% | 12.2% | 6.7% | 5.5% | 1.6% |
How has the Great Wolf Lodge and Kalahari Resorts comparison changed over the last 12 months?
3 findings
- Great Wolf Lodge was ahead of Kalahari Resorts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Great Wolf Lodge’s share of searches among water parks in the United States moved from 78.4% to 74%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Kalahari Resorts’ share of searches among water parks in the United States moved from 12.9% to 12.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for United States water parks in September 2026?
2 changes
In September 2026, Kalahari Resorts overtook Hurricane Harbor to rank 2nd among water parks in the United States, with 12.2% of the searches.
In September 2026, Great Wolf Lodge gained share of searches among water parks in the United States, from 60.3% to 74%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Great Wolf Lodge’s and Kalahari Resorts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Great Wolf Lodge
1 branded search term
- great wolf lodge
Kalahari Resorts
1 branded search term
- kalahari resorts
Other head-to-heads among water parks
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