Brandwave

Amazon, Best Buy and Micro Center:Which are most popular?

In September 2026, Amazon drew 88.9% of estimated branded searches across these three brands in the United States, ahead of Best Buy at 9.8%. When we checked with ChatGPT and Google AI Overviews, Amazon and Best Buy were mentioned most often, in three of the four answers. Of all five brands we track in electronics retailers, Best Buy was the most recommended, Amazon was second and Micro Center was third.

All three are electronics retailers in the United States. See all electronics retailers

Brands in this comparisonAny 10 or fewer published brands in the United States
  • Amazon
  • Best Buy
  • Micro Center

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Amazon, Best Buy and Micro Center in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Amazon and Best Buy were mentioned most often, in three of the four answers. Of all five brands we track in electronics retailers, Best Buy was the most recommended, Amazon was second and Micro Center was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Best Buy1st
  2. Amazon2nd
  3. Micro Center3rd
  4. B&H Photo4th
  5. Newegg5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Best Buy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Micro Center2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • B&H Photo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newegg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electronics retailers

4 answers

  • Asked ChatGPT

    “Which electronics retailer should I shop at in the US?”

    1. 1Best Buy
    2. 2Amazon
    3. 3Micro Center

  • Asked ChatGPT

    “What are the best electronics retailers in the US?”

    1. 1Best Buy
    2. 2Micro Center
    3. 3B&H Photo
    4. 4Newegg
    5. 5Amazon

  • Asked ChatGPT

    “What's the best electronics retailer in the US for a new gadget?”

    1. 1Best Buy
    2. 2Amazon

  • Searched Google, AI Overview

    “electronics retailers”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “computer store”

    Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

    How these brands compare month by month

    Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

    • Amazon
    • Best Buy
    • Micro Center
    Amazon, Best Buy and Micro Center in the United States, by month

    Share of searches by month for Amazon, Best Buy, Micro Center. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAmazonBest BuyMicro Center
    Oct 202588.9%9.8%1.3%
    Nov 202584.2%13.9%1.9%
    Dec 202586.8%11.7%1.6%
    Jan 202688.6%9.7%1.6%
    Feb 202688.7%9.7%1.6%
    Mar 202688.9%9.8%1.3%
    Apr 202690.5%8.2%1.3%
    May 202688.6%9.7%1.6%
    Jun 202688.6%9.7%1.6%
    Jul 202688.9%9.8%1.3%
    Aug 202688.6%9.7%1.6%
    Sep 202688.9%9.8%1.3%

    1. 1.Amazon

      88.9%

      Held 1st. 151M estimated branded searches, 0% vs prior month. Share +0.3 points.

    2. 2.Best Buy

      9.8%

      Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.

    3. 3.Micro Center

      1.3%

      Held 3rd. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    How the Brand Demand Index is measured