Brandwave

Weber vs Z Grills:Which is more popular?

In September 2026, Weber had more branded searches than Z Grills among grill brands in the United States. Weber had about 165,000 branded searches, while Z Grills had 18,100. Weber made up 23.4% of all grill brand searches we track, and Z Grills accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about grill brands, Weber appeared in all four answers and Z Grills in one. Weber was mentioned before Z Grills in two out of three answers.

Among grill brands in the United States in September 2026

Who do people search for more?

Weber, about 9 searches for every 1 for Z Grills

Weber 165K searchesZ Grills 18.1K searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 4 of 4Z Grills in 1 of 4

Who does AI recommend more?

Weber, named ahead of Z Grills in 2 of 3 answers

Weber first in 2Z Grills first in 1

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Weber appeared in all four answers. Z Grills was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Weber was listed before Z Grills in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. Big Green Egg10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Camp Chef1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Weber or Z Grills more popular in search?

This chart shows how often people search Google for Weber and Z Grills by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Weber and Z Grills among grill brands in the United States, by month

Share of searches by month for Weber, Z Grills. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Weber and Z Grills comparison changed over the last 12 months?

3 findings
  • Weber was ahead of Z Grills in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Weber’s share of searches among grill brands in the United States moved from 19.8% to 23.4%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States moved from 4% to 2.6%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for United States grill brands in September 2026?

2 changes

  1. In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%.

  2. Z Grills’ share of searches among grill brands in the United States has gained ground for 3 months in a row, from 1.9% to 2.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Weber’s and Z Grills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Weber

1 branded search term

  • weber grill

Z Grills

1 branded search term

  • z grills

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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