Brandwave

Truck Smarter vs Truckstop:Which is more popular?

In September 2026, Truckstop had more branded searches than Truck Smarter among load boards in the United States. Truckstop had about 11,700 branded searches, while Truck Smarter had 1,900. Truckstop made up 3.3% of all load board searches we track, and Truck Smarter accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about load boards, Truckstop appeared in three of the five answers and Truck Smarter in none.

Among load boards in the United States in September 2026

Who do people search for more?

Truckstop, about 6 searches for every 1 for Truck Smarter

Truckstop 11.7K searchesTruck Smarter 1.9K searches

Who does AI mention more?

Truckstop, mentioned in 3 of 5 answers, Truck Smarter in 0

Truckstop in 3 of 5Truck Smarter in 0 of 5

Who does AI recommend more?

Truckstop, the only one of the two named

Truckstop first in 3Truck Smarter never named

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Top load boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Truckstop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Truck Smarter did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DAT One1st
  2. Truckstop2nd
  3. 123Loadboard3rd
  4. Amazon Relay4th
  5. Trucker Path5th
  6. Direct Freight6th
  7. Truck Smarter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Relay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DAT One3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truckstop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 123Loadboard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trucker Path2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Direct Freight1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truck Smarter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about load boards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Truck Smarter or Truckstop more popular in search?

This chart shows how often people search Google for Truck Smarter and Truckstop by name. Each line represents a brand's share of searches for all seven load boards we track, month by month, from searches in United States.

Truck Smarter and Truckstop among load boards in the United States, by month

Share of searches by month for Truckstop, Truck Smarter. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon RelayDAT OneTruckstopTrucker Path123LoadboardTruck SmarterDirect Freight
Oct 202580.8%9.5%4.1%2.7%1.5%0.78%0.64%
Nov 202582.2%9.6%3.4%2.2%1.2%0.79%0.66%
Dec 202581.9%9.4%3.4%2.7%1.2%0.65%0.65%
Jan 202681.8%9.5%3.4%2.7%1.2%0.65%0.79%
Feb 202679.3%11.3%4%2.6%1.4%0.77%0.61%
Mar 202678.6%11.3%4.3%3.2%1.2%0.77%0.61%
Apr 202678%11.1%4.9%3.1%1.4%0.76%0.76%
May 202680.6%9.4%4.4%3.2%1.2%0.62%0.52%
Jun 202683.9%8.1%3.8%2.3%1%0.53%0.45%
Jul 202684%8%3.5%2.3%1%0.67%0.53%
Aug 202683.6%8%3.5%2.8%1.2%0.53%0.44%
Sep 202685.5%6.8%3.3%2.3%1%0.54%0.45%

How has the Truck Smarter and Truckstop comparison changed over the last 12 months?

3 findings

How did search popularity change for United States load boards in September 2026?

2 changes
  1. Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  2. Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Truck Smarter’s and Truckstop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Truck Smarter

1 branded search term

  • truck smarter

Truckstop

2 branded search terms

  • truckstop com
  • truckstop load board

How the Brand Demand Index is measured

Other head-to-heads among load boards

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