Brandwave

How popular isTruckstop?

In September 2026, people searched for Truckstop by name about 11,700 times in the United States, a 23.5% decrease from the previous year. These searches made up 3.3% of all United States load board searches, placing Truckstop third out of seven boards. When we asked both ChatGPT and Google AI Overviews about load boards, Truckstop appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Truckstop is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. Amazon RelayShare of searches 85.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. DAT OneShare of searches 6.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. TruckstopShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Trucker PathShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. 123LoadboardShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top load boards in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Truckstop was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Truckstop is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DAT One1st
  2. Truckstop2nd
  3. 123Loadboard3rd
  4. Amazon Relay4th
  5. Trucker Path5th
  6. Direct Freight6th
  7. Truck Smarter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amazon Relay4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DAT One3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truckstop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • 123Loadboard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trucker Path2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Direct Freight1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truck Smarter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about load boards

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which load boards compete with Truckstop?

Truckstop against load boards in the United States, by month

Share of searches by month for Amazon Relay, DAT One, Truckstop, Trucker Path. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon RelayDAT OneTruckstopTrucker Path123LoadboardTruck SmarterDirect Freight
Oct 202580.8%9.5%4.1%2.7%1.5%0.78%0.64%
Nov 202582.2%9.6%3.4%2.2%1.2%0.79%0.66%
Dec 202581.9%9.4%3.4%2.7%1.2%0.65%0.65%
Jan 202681.8%9.5%3.4%2.7%1.2%0.65%0.79%
Feb 202679.3%11.3%4%2.6%1.4%0.77%0.61%
Mar 202678.6%11.3%4.3%3.2%1.2%0.77%0.61%
Apr 202678%11.1%4.9%3.1%1.4%0.76%0.76%
May 202680.6%9.4%4.4%3.2%1.2%0.62%0.52%
Jun 202683.9%8.1%3.8%2.3%1%0.53%0.45%
Jul 202684%8%3.5%2.3%1%0.67%0.53%
Aug 202683.6%8%3.5%2.8%1.2%0.53%0.44%
Sep 202685.5%6.8%3.3%2.3%1%0.54%0.45%
  1. Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.DAT One

    6.8%

    Held 2nd. 24.1K estimated branded searches, -16% vs prior month. Share -1.1 points.

  3. 3.Truckstop

    3.3%

    Held 3rd. 11.7K estimated branded searches, -6.4% vs prior month. Share -0.1 points.

  4. Held 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Truckstop and its closest rivals

Every comparison with Truckstop

6 comparisons

How has branded search demand for Truckstop changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Truckstop in the United States fell from 15.3K to 11.7K.
  • Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States decreased from 4.1% to 3.3%.
  • Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States peaked at 4.9% in April 2026 and was lowest at 3.3% in September 2026.

How did search popularity change for United States load boards in September 2026?

6 changes
  1. In September 2026, Amazon Relay gained share of searches among load boards in the United States, from 83.6% to 85.5%.

  2. In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%.

  3. Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

  4. Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  5. Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026.

How are Truckstop’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Truckstop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • truckstop com
  • truckstop load board

Do you work for Truckstop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Truckstop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.