Brandwave

Splash Wines vs Wine Access:Which is more popular?

In September 2026, Splash Wines had more branded searches than Wine Access among wine clubs in the United States. Splash Wines had about 6,600 branded searches, while Wine Access had 2,900. Splash Wines made up 21.8% of all wine club searches we track, and Wine Access accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about wine clubs, Wine Access appeared in four of the five answers and Splash Wines in one. Wine Access was mentioned before Splash Wines in three out of four answers that named either.

Among wine clubs in the United States in September 2026

Who do people search for more?

Splash Wines, about 2 searches for every 1 for Wine Access

Splash Wines 6.6K searchesWine Access 2.9K searches

Who does AI mention more?

Wine Access, mentioned in 4 of 5 answers, Splash Wines in 1

Wine Access in 4 of 5Splash Wines in 1 of 5

Who does AI recommend more?

Wine Access, named ahead of Splash Wines in 3 of 4 answers

Wine Access first in 3Splash Wines first in 1

Follow Splash Wines vs Wine Access and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Access was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Splash Wines was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wine Access was listed before Splash Wines in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Splash Wines or Wine Access more popular in search?

This chart shows how often people search Google for Splash Wines and Wine Access by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Splash Wines and Wine Access among wine clubs in the United States, by month

Share of searches by month for Splash Wines, Wine Access. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Splash Wines and Wine Access comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

  3. Estimated monthly branded searches for Wine Access in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Splash Wines’ and Wine Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Splash Wines

1 branded search term

  • splash wines

Wine Access

1 branded search term

  • wine access

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free