Smucker's vs St Dalfour:Which is searched more in United States?
In September 2026, Smucker's had more branded searches than St Dalfour among jam brands in United States. Smucker's was estimated to have 29.5K branded searches compared to St Dalfour’s 1.6K, and held a 55.4% Share of Search versus St Dalfour’s 3%.
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Which is more popular in search, Smucker's or St Dalfour?
Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smucker's, St Dalfour. The figures are in the table below the chart.
View monthly share of search table
| Month | Smucker's | Bonne Maman | St Dalfour |
|---|---|---|---|
| Oct 2025 | 55.3% | 42.2% | 2.5% |
| Nov 2025 | 36.3% | 60.9% | 2.9% |
| Dec 2025 | 33.2% | 63.7% | 3.1% |
| Jan 2026 | 46.4% | 50.1% | 3.5% |
| Feb 2026 | 50% | 46% | 3.9% |
| Mar 2026 | 46.7% | 50.4% | 3% |
| Apr 2026 | 46.2% | 50.8% | 3% |
| May 2026 | 55.3% | 41.7% | 3% |
| Jun 2026 | 60.3% | 37% | 2.7% |
| Jul 2026 | 55.7% | 41.9% | 2.5% |
| Aug 2026 | 55.4% | 41.6% | 3% |
| Sep 2026 | 55.4% | 41.6% | 3% |
How has the Smucker's and St Dalfour comparison changed over the last 12 months?
3 findings
- Smucker's was ahead of St Dalfour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States moved from 55.3% to 55.4%, and its estimated monthly branded searches moved from 35.5K to 29.5K.
- Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for United States jam brands in September 2026?
1 change
Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.
Other head-to-heads among jam brands
How each brand is measured
Brandwave collects information about searches that people make online using Smucker's’ and St Dalfour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Smucker's
3 branded search terms
- smucker s
- smuckers
- smuckers jam
St Dalfour
1 branded search term
- st dalfour
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