How popular isSt Dalfour in search?
In September 2026, there were an estimated 1.6K branded searches for St Dalfour in United States which held steady over the last 12 months. St Dalfour holds 3% estimated Share of Search among United States jam brands and is ranked 3rd of 3 competitors for search popularity.
Smucker's55.4%
Bonne Maman41.6%
St Dalfour3%
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Which jam brands compete with St Dalfour?
Share of Search by month for Smucker's, Bonne Maman, St Dalfour. The figures are in the table below the chart.
View monthly share of search table
| Month | Smucker's | Bonne Maman | St Dalfour |
|---|---|---|---|
| Oct 2025 | 55.3% | 42.2% | 2.5% |
| Nov 2025 | 36.3% | 60.9% | 2.9% |
| Dec 2025 | 33.2% | 63.7% | 3.1% |
| Jan 2026 | 46.4% | 50.1% | 3.5% |
| Feb 2026 | 50% | 46% | 3.9% |
| Mar 2026 | 46.7% | 50.4% | 3% |
| Apr 2026 | 46.2% | 50.8% | 3% |
| May 2026 | 55.3% | 41.7% | 3% |
| Jun 2026 | 60.3% | 37% | 2.7% |
| Jul 2026 | 55.7% | 41.9% | 2.5% |
| Aug 2026 | 55.4% | 41.6% | 3% |
| Sep 2026 | 55.4% | 41.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 29.5K | 0% | 0 points | |
| 2, held 2nd | 41.6% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 3% | 1.6K | 0% | 0 points |
55.4%
Held 1st. 29.5K estimated branded searches, 0% vs prior month. Share 0 points.
41.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between St Dalfour and its closest rivals
Every comparison with St Dalfour
2 comparisons
How has branded search demand for St Dalfour changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for St Dalfour in United States held steady at 1.6K.
- Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States increased from 2.5% to 3%.
- Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States peaked at 3.9% in February 2026 and was lowest at 2.5% in July 2026.
How did search popularity change for United States jam brands in September 2026?
2 changes
Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.
How is St Dalfour measured?
Brandwave collects information about searches that people make online using St Dalfour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- st dalfour
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