Brandwave

Jam brands in United States:Which are searched most?

In September 2026, Smucker's was the most searched among jam brands in United States, with an estimated 29.5K branded searches and 55.4% estimated Share of Search within this set.

Share of Search, September 2026
  1. Smucker's55.4%
  2. Bonne Maman41.6%
  3. St Dalfour3%

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Share of SearchLeaderboard

Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jam brands in United States, by month

Share of Search by month for Smucker's, Bonne Maman, St Dalfour. The figures are in the table below the chart.

View monthly share of search table
MonthSmucker'sBonne MamanSt Dalfour
Oct 202555.3%42.2%2.5%
Nov 202536.3%60.9%2.9%
Dec 202533.2%63.7%3.1%
Jan 202646.4%50.1%3.5%
Feb 202650%46%3.9%
Mar 202646.7%50.4%3%
Apr 202646.2%50.8%3%
May 202655.3%41.7%3%
Jun 202660.3%37%2.7%
Jul 202655.7%41.9%2.5%
Aug 202655.4%41.6%3%
Sep 202655.4%41.6%3%

This month’s ranking, September 2026

  1. 1.Smucker's

    55.4%

    Held 1st. 29.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Bonne Maman

    41.6%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.St Dalfour

    3%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jam brands in United States?

In September 2026, Smucker's was the most searched among jam brands in United States, with an estimated 29.5K branded searches and 55.4% estimated Share of Search within this set. Bonne Maman is in 2nd place, 13.7 percentage points behind at 41.6% Share of Search.

United States jam brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Smucker's55.3% → 55.4%60.3%Jun 202633.2%Dec 20251st
Bonne Maman42.2% → 41.6%63.7%Dec 202537%Jun 20262nd
St Dalfour2.5% → 3%3.9%Feb 20262.5%Jul 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States decreased from 42.2% to 41.6%.
  • Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States increased from 2.5% to 3%.
  • Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States peaked at 60.3% in June 2026 and was lowest at 33.2% in December 2025.
  • Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States peaked at 63.7% in December 2025 and was lowest at 37% in June 2026.
  • Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States peaked at 3.9% in February 2026 and was lowest at 2.5% in July 2026.
  • Across the 12 months ending September 2026, Smucker's held steady: its estimated Share of Search among jam brands in United States moved less than 0.5 percentage points.

How did search popularity change for United States jam brands in September 2026?

  1. Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.

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