Bonne Maman vs Smucker's:Which is searched more in United States?
In September 2026, Smucker's had more branded searches than Bonne Maman among jam brands in United States. Smucker's was estimated to have 29.5K branded searches compared to Bonne Maman’s 22.2K, and held a 55.4% Share of Search versus Bonne Maman’s 41.6%.
Follow Bonne Maman vs Smucker's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bonne Maman or Smucker's?
Compare the jam brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smucker's, Bonne Maman. The figures are in the table below the chart.
View monthly share of search table
| Month | Smucker's | Bonne Maman | St Dalfour |
|---|---|---|---|
| Oct 2025 | 55.3% | 42.2% | 2.5% |
| Nov 2025 | 36.3% | 60.9% | 2.9% |
| Dec 2025 | 33.2% | 63.7% | 3.1% |
| Jan 2026 | 46.4% | 50.1% | 3.5% |
| Feb 2026 | 50% | 46% | 3.9% |
| Mar 2026 | 46.7% | 50.4% | 3% |
| Apr 2026 | 46.2% | 50.8% | 3% |
| May 2026 | 55.3% | 41.7% | 3% |
| Jun 2026 | 60.3% | 37% | 2.7% |
| Jul 2026 | 55.7% | 41.9% | 2.5% |
| Aug 2026 | 55.4% | 41.6% | 3% |
| Sep 2026 | 55.4% | 41.6% | 3% |
How has the Bonne Maman and Smucker's comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Bonne Maman took it in November 2025, Smucker's took it in February 2026, Bonne Maman took it in March 2026, Smucker's took it in May 2026.
- Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States moved from 42.2% to 41.6%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States moved from 55.3% to 55.4%, and its estimated monthly branded searches moved from 35.5K to 29.5K.
How did search popularity change for United States jam brands in September 2026?
2 changes
Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.
Other head-to-heads among jam brands
How each brand is measured
Brandwave collects information about searches that people make online using Bonne Maman’s and Smucker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonne Maman
1 branded search term
- bonne maman
Smucker's
3 branded search terms
- smucker s
- smuckers
- smuckers jam
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.