How popular isSmucker's in search?
In September 2026, there were an estimated 29.5K branded searches for Smucker's in United States which is down 16.9% over the last 12 months. Smucker's holds 55.4% estimated Share of Search among United States jam brands and is ranked 1st of 3 competitors for search popularity.
Smucker's55.4%
Bonne Maman41.6%
St Dalfour3%
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Which jam brands compete with Smucker's?
Share of Search by month for Smucker's, Bonne Maman, St Dalfour. The figures are in the table below the chart.
View monthly share of search table
| Month | Smucker's | Bonne Maman | St Dalfour |
|---|---|---|---|
| Oct 2025 | 55.3% | 42.2% | 2.5% |
| Nov 2025 | 36.3% | 60.9% | 2.9% |
| Dec 2025 | 33.2% | 63.7% | 3.1% |
| Jan 2026 | 46.4% | 50.1% | 3.5% |
| Feb 2026 | 50% | 46% | 3.9% |
| Mar 2026 | 46.7% | 50.4% | 3% |
| Apr 2026 | 46.2% | 50.8% | 3% |
| May 2026 | 55.3% | 41.7% | 3% |
| Jun 2026 | 60.3% | 37% | 2.7% |
| Jul 2026 | 55.7% | 41.9% | 2.5% |
| Aug 2026 | 55.4% | 41.6% | 3% |
| Sep 2026 | 55.4% | 41.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 29.5K | 0% | 0 points | |
| 2, held 2nd | 41.6% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 3% | 1.6K | 0% | 0 points |
55.4%
Held 1st. 29.5K estimated branded searches, 0% vs prior month. Share 0 points.
41.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Smucker's and its closest rivals
Every comparison with Smucker's
2 comparisons
How has branded search demand for Smucker's changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smucker's in United States fell from 35.5K to 29.5K.
- Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States peaked at 60.3% in June 2026 and was lowest at 33.2% in December 2025.
How did search popularity change for United States jam brands in September 2026?
2 changes
Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.
How is Smucker's measured?
Brandwave collects information about searches that people make online using Smucker's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- smucker s
- smuckers
- smuckers jam
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