How popular isBonne Maman in search?
In September 2026, there were an estimated 22.2K branded searches for Bonne Maman in United States which is down 18.1% over the last 12 months. Bonne Maman holds 41.6% estimated Share of Search among United States jam brands and is ranked 2nd of 3 competitors for search popularity.
Smucker's55.4%
Bonne Maman41.6%
St Dalfour3%
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Which jam brands compete with Bonne Maman?
Share of Search by month for Smucker's, Bonne Maman, St Dalfour. The figures are in the table below the chart.
View monthly share of search table
| Month | Smucker's | Bonne Maman | St Dalfour |
|---|---|---|---|
| Oct 2025 | 55.3% | 42.2% | 2.5% |
| Nov 2025 | 36.3% | 60.9% | 2.9% |
| Dec 2025 | 33.2% | 63.7% | 3.1% |
| Jan 2026 | 46.4% | 50.1% | 3.5% |
| Feb 2026 | 50% | 46% | 3.9% |
| Mar 2026 | 46.7% | 50.4% | 3% |
| Apr 2026 | 46.2% | 50.8% | 3% |
| May 2026 | 55.3% | 41.7% | 3% |
| Jun 2026 | 60.3% | 37% | 2.7% |
| Jul 2026 | 55.7% | 41.9% | 2.5% |
| Aug 2026 | 55.4% | 41.6% | 3% |
| Sep 2026 | 55.4% | 41.6% | 3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.4% | 29.5K | 0% | 0 points | |
| 2, held 2nd | 41.6% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 3% | 1.6K | 0% | 0 points |
55.4%
Held 1st. 29.5K estimated branded searches, 0% vs prior month. Share 0 points.
41.6%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bonne Maman and its closest rivals
Every comparison with Bonne Maman
2 comparisons
How has branded search demand for Bonne Maman changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bonne Maman in United States fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States decreased from 42.2% to 41.6%.
- Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States peaked at 63.7% in December 2025 and was lowest at 37% in June 2026.
How did search popularity change for United States jam brands in September 2026?
2 changes
Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026.
How is Bonne Maman measured?
Brandwave collects information about searches that people make online using Bonne Maman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bonne maman
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