Brandwave

San Pellegrino vs Sparkling Ice:Which is more popular?

In September 2026, San Pellegrino had more branded searches than Sparkling Ice among sparkling water brands in the United States. San Pellegrino had about 49,500 branded searches, while Sparkling Ice had 40,500. San Pellegrino made up 9.6% of all sparkling water brand searches we track, and Sparkling Ice accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about sparkling water brands, San Pellegrino appeared in three of the five answers and Sparkling Ice in one. San Pellegrino was mentioned before Sparkling Ice in every answer that named either.

Among sparkling water brands in the United States in September 2026

Who do people search for more?

San Pellegrino, about 22% more searches than Sparkling Ice

San Pellegrino 49.5K searchesSparkling Ice 40.5K searches

Who does AI mention more?

San Pellegrino, mentioned in 3 of 5 answers, Sparkling Ice in 1

San Pellegrino in 3 of 5Sparkling Ice in 1 of 5

Who does AI recommend more?

San Pellegrino, named ahead of Sparkling Ice in 3 of 3 answers

San Pellegrino first in 3Sparkling Ice never first

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Top sparkling water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, San Pellegrino was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sparkling Ice was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. San Pellegrino was listed before Sparkling Ice in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LaCroix1st
  2. Polar2nd
  3. San Pellegrino3rd
  4. Bubly4th
  5. Perrier5th
  6. Spindrift6th
  7. Waterloo7th
  8. Sparkling Ice8th
  9. Liquid Death–
  10. Hint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sparkling water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is San Pellegrino or Sparkling Ice more popular in search?

This chart shows how often people search Google for San Pellegrino and Sparkling Ice by name. Each line represents a brand's share of searches for all ten sparkling water brands we track, month by month, from searches in United States.

San Pellegrino and Sparkling Ice among sparkling water brands in the United States, by month

Share of searches by month for San Pellegrino, Sparkling Ice. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathSpindriftLaCroixSan PellegrinoHintSparkling IcePolarWaterlooBublyPerrier
Oct 202538.8%11.7%11.7%7.8%5.2%7.8%4.3%5.2%5.2%2.3%
Nov 202534.8%12.8%12.8%8.6%5.7%8.6%3.8%4.7%5.7%2.6%
Dec 202519.8%8.9%8.9%5.9%4%5.9%2.6%3.2%4.8%36%
Jan 202631.9%14.3%14.3%7.8%6.4%7.8%4.3%5.2%4.3%3.5%
Feb 202637.5%11.3%11.3%9.2%6.2%7.6%5.1%5.1%4.1%2.8%
Mar 202630.1%13.5%13.5%11%7.4%7.4%4.9%4.9%4%3.3%
Apr 202629.9%13.4%13.4%11%7.3%7.3%6%4.9%4%2.7%
May 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%5.9%3.9%2.6%
Jun 202628.7%12.9%12.9%8.6%8.6%7%8.6%7%3.1%2.6%
Jul 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%7.2%2.6%2.6%
Aug 202632.7%12%12%8%6.6%8%5.4%9.8%2.9%2.4%
Sep 202631.9%14.3%11.7%9.6%7.8%7.8%5.2%5.2%3.5%2.9%

How has the San Pellegrino and Sparkling Ice comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sparkling water brands in September 2026?

2 changes
  1. In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.

  2. In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using San Pellegrino’s and Sparkling Ice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

San Pellegrino

1 branded search term

  • san pellegrino

Sparkling Ice

1 branded search term

  • sparkling ice

How the Brand Demand Index is measured

Other head-to-heads among sparkling water brands

Creator with pink hair and a pink jacket

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