Brandwave

Plonk Wine Club vs Splash Wines:Which is searched more in the United States?

In September 2026, Splash Wines had more branded searches than Plonk Wine Club among wine clubs in the United States. Splash Wines had about 6,600 branded searches, while Plonk Wine Club had 310. Splash Wines made up 21.8% of all wine club searches we track, and Plonk Wine Club accounted for 1%.

Share of searches among wine clubs in the United States in September 2026Is Plonk Wine Club or Splash Wines more popular in search?
Plonk Wine Club1%310 searches
vs
Splash Wines21.8%6.6K searches

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Is Plonk Wine Club or Splash Wines more popular in search?

Compare the wine clubs and subscriptions that deliver bottles to your door. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Plonk Wine Club and Splash Wines among wine clubs in the United States, by month

Share of searches by month for Splash Wines, Plonk Wine Club. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Plonk Wine Club and Splash Wines comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

2 changes

  1. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

  2. Estimated monthly branded searches for Plonk Wine Club in the United States fell 34% over 12 measured months, from 470 to 310 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Plonk Wine Club’s and Splash Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Plonk Wine Club

2 branded search terms

  • plonk wine
  • plonk wine club

Splash Wines

1 branded search term

  • splash wines

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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