Outre vs UNice:Which is more popular?
In September 2026, UNice had more branded searches than Outre among wig brands in the United States. UNice had about 74,000 branded searches, while Outre had 8,500. UNice made up 22.5% of all wig brand searches we track, and Outre accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about wig brands, UNice appeared in four of the five answers and Outre in two. Outre and UNice were each mentioned first in two of the four answers.
Who do people search for more?
UNice, about 9 searches for every 1 for Outre
Who does AI mention more?
UNice, mentioned in 4 of 5 answers, Outre in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top wig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UNice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Outre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outre and UNice were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Luvme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UNice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jon Renau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Outre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Raquel Welch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Uniwigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Kiss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wig brands
5 answers
Asked ChatGPT
“Which wig brand should I buy in the US?”
Asked ChatGPT
“What are the best wig brands in the US?”
Asked ChatGPT
“What's the best wig brand in the US for natural-looking human hair?”
Searched Google, AI Overview
“wigs”
Searched Google, AI Overview
“human hair wigs”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Outre or UNice more popular in search?
This chart shows how often people search Google for Outre and UNice by name. Each line represents a brand's share of searches for all seven wig brands we track, month by month, from searches in United States.
Share of searches by month for UNice, Outre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Luvme | UNice | Raquel Welch | Uniwigs | Outre | West Kiss | Jon Renau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.4% | 6.7% | 3% | 2.2% | 3% | 1.6% |
| Nov 2025 | 60.7% | 22.4% | 6.7% | 3% | 2.2% | 3.7% | 1.3% |
| Dec 2025 | 62.1% | 22.9% | 5.6% | 3.1% | 1.9% | 3.1% | 1.4% |
| Jan 2026 | 59.9% | 22.1% | 6.6% | 3.6% | 2.2% | 3.6% | 2% |
| Feb 2026 | 57.4% | 25.8% | 6.3% | 4.2% | 2.1% | 2.8% | 1.3% |
| Mar 2026 | 56.7% | 25.5% | 7.6% | 3.4% | 2.1% | 3.4% | 1.2% |
| Apr 2026 | 57.3% | 25.7% | 6.3% | 4.2% | 2.2% | 2.8% | 1.5% |
| May 2026 | 62.9% | 23.2% | 5.7% | 3.1% | 2% | 2.1% | 1.1% |
| Jun 2026 | 58.9% | 26.4% | 5.3% | 3.5% | 2.2% | 2.4% | 1.3% |
| Jul 2026 | 58.9% | 26.4% | 5.3% | 2.9% | 2.8% | 2.4% | 1.3% |
| Aug 2026 | 65.8% | 19.8% | 4.8% | 3.2% | 2.9% | 2.2% | 1.2% |
| Sep 2026 | 61.1% | 22.5% | 6.8% | 3.7% | 2.6% | 2% | 1.3% |
How has the Outre and UNice comparison changed over the last 12 months?
3 findings
- UNice was ahead of Outre in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 7.3K to 8.5K.
- Across the 12 months ending September 2026, UNice’s share of searches among wig brands in the United States moved from 22.4% to 22.5%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for United States wig brands in September 2026?
2 changes
In September 2026, UNice gained share of searches among wig brands in the United States, from 19.8% to 22.5%.
Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Outre’s and UNice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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