How popular isOutre?
In September 2026, people searched for Outre by name about 8,500 times in the United States, a 16.4% increase from the previous year. These searches made up 2.6% of all United States wig brand searches, placing Outre fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about wig brands, Outre appeared in two of the five answers and was the third most recommended of the seven.
Outre is the fifth most searched of 7 competitors and the third most recommended in AI answers.
LuvmeShare of searches 61.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
UNiceShare of searches 22.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Raquel WelchShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
UniwigsShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OutreShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top wig brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Outre is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Luvme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UNice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jon Renau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Outre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Raquel Welch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniwigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Kiss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wig brands
5 answers
Asked ChatGPT
“Which wig brand should I buy in the US?”
Asked ChatGPT
“What are the best wig brands in the US?”
Asked ChatGPT
“What's the best wig brand in the US for natural-looking human hair?”
Searched Google, AI Overview
“wigs”
Searched Google, AI Overview
“human hair wigs”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which wig brands compete with Outre?
Share of searches by month for Luvme, UNice, Raquel Welch, Uniwigs, Outre, West Kiss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Luvme | UNice | Raquel Welch | Uniwigs | Outre | West Kiss | Jon Renau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.4% | 6.7% | 3% | 2.2% | 3% | 1.6% |
| Nov 2025 | 60.7% | 22.4% | 6.7% | 3% | 2.2% | 3.7% | 1.3% |
| Dec 2025 | 62.1% | 22.9% | 5.6% | 3.1% | 1.9% | 3.1% | 1.4% |
| Jan 2026 | 59.9% | 22.1% | 6.6% | 3.6% | 2.2% | 3.6% | 2% |
| Feb 2026 | 57.4% | 25.8% | 6.3% | 4.2% | 2.1% | 2.8% | 1.3% |
| Mar 2026 | 56.7% | 25.5% | 7.6% | 3.4% | 2.1% | 3.4% | 1.2% |
| Apr 2026 | 57.3% | 25.7% | 6.3% | 4.2% | 2.2% | 2.8% | 1.5% |
| May 2026 | 62.9% | 23.2% | 5.7% | 3.1% | 2% | 2.1% | 1.1% |
| Jun 2026 | 58.9% | 26.4% | 5.3% | 3.5% | 2.2% | 2.4% | 1.3% |
| Jul 2026 | 58.9% | 26.4% | 5.3% | 2.9% | 2.8% | 2.4% | 1.3% |
| Aug 2026 | 65.8% | 19.8% | 4.8% | 3.2% | 2.9% | 2.2% | 1.2% |
| Sep 2026 | 61.1% | 22.5% | 6.8% | 3.7% | 2.6% | 2% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 201K | 0% | -4.7 points | |
| 2, held 2nd | 22.5% | 74K | +22.3% | +2.7 points | |
| 3, held 3rd | 6.8% | 22.2K | +50% | +1.9 points | |
| 4, held 4th | 3.7% | 12.1K | +22.2% | +0.4 points | |
| 5, held 5th | 2.6% | 8.5K | -5.6% | -0.4 points | |
| 6, held 6th | 2% | 6.6K | 0% | -0.2 points | |
| 7, held 7th | 1.3% | 4.4K | +22.2% | +0.2 points |
1.
Luvme61.1%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
UNice22.5%
Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
6.8%
Held 3rd. 22.2K estimated branded searches, +50% vs prior month. Share +1.9 points.
4.
Uniwigs3.7%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.
Outre2.6%
Held 5th. 8.5K estimated branded searches, -5.6% vs prior month. Share -0.4 points.
2%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.3%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare popularity between Outre and its closest rivals
Every comparison with Outre
6 comparisons
How has branded search demand for Outre changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Outre in the United States rose from 7.3K to 8.5K.
- Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States peaked at 2.9% in August 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Outre rose from 6th to 5th among wig brands in the United States.
How did search popularity change for United States wig brands in September 2026?
6 changes
In September 2026, UNice gained share of searches among wig brands in the United States, from 19.8% to 22.5%.
In September 2026, Raquel Welch gained share of searches among wig brands in the United States, from 4.8% to 6.8%.
In September 2026, Luvme lost share of searches among wig brands in the United States, from 65.8% to 61.1%.
Estimated monthly branded searches for Uniwigs in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026.
Estimated monthly branded searches for West Kiss in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
How are Outre’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Outre’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- outre hair
- outre wigs
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Is Outre your brand?
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