Wig brands in the United States:Which are most popular?
In September 2026, Luvme was the most searched wig brand in the United States, accounting for 61.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Luvme and UNice were mentioned most often, in four of the five answers. Luvme was recommended most often, coming first in two out of four responses that gave a list.
LuvmeShare of searches 61.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
UNiceShare of searches 22.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Raquel WelchShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
UniwigsShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OutreShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top wig brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Luvme and UNice were mentioned most often, in four of the five answers. Luvme was recommended most often, coming first in two out of four answers that gave a list. UNice was second, and Outre was third. Uniwigs, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Luvme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UNice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jon Renau3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Outre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Raquel Welch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uniwigs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
West Kiss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wig brands
5 answers
Asked ChatGPT
“Which wig brand should I buy in the US?”
Asked ChatGPT
“What are the best wig brands in the US?”
Asked ChatGPT
“What's the best wig brand in the US for natural-looking human hair?”
Searched Google, AI Overview
“wigs”
Searched Google, AI Overview
“human hair wigs”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which wig brands do people search for most?
This chart shows how often people search Google for each wig brand by name. Each line represents a brand's share of searches for all seven wig brands we track, month by month, from searches in United States.
Share of searches by month for Luvme, UNice, Raquel Welch, Uniwigs, Outre, West Kiss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Luvme | UNice | Raquel Welch | Uniwigs | Outre | West Kiss | Jon Renau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.4% | 6.7% | 3% | 2.2% | 3% | 1.6% |
| Nov 2025 | 60.7% | 22.4% | 6.7% | 3% | 2.2% | 3.7% | 1.3% |
| Dec 2025 | 62.1% | 22.9% | 5.6% | 3.1% | 1.9% | 3.1% | 1.4% |
| Jan 2026 | 59.9% | 22.1% | 6.6% | 3.6% | 2.2% | 3.6% | 2% |
| Feb 2026 | 57.4% | 25.8% | 6.3% | 4.2% | 2.1% | 2.8% | 1.3% |
| Mar 2026 | 56.7% | 25.5% | 7.6% | 3.4% | 2.1% | 3.4% | 1.2% |
| Apr 2026 | 57.3% | 25.7% | 6.3% | 4.2% | 2.2% | 2.8% | 1.5% |
| May 2026 | 62.9% | 23.2% | 5.7% | 3.1% | 2% | 2.1% | 1.1% |
| Jun 2026 | 58.9% | 26.4% | 5.3% | 3.5% | 2.2% | 2.4% | 1.3% |
| Jul 2026 | 58.9% | 26.4% | 5.3% | 2.9% | 2.8% | 2.4% | 1.3% |
| Aug 2026 | 65.8% | 19.8% | 4.8% | 3.2% | 2.9% | 2.2% | 1.2% |
| Sep 2026 | 61.1% | 22.5% | 6.8% | 3.7% | 2.6% | 2% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 201K | 0% | -4.7 points | |
| 2, held 2nd | 22.5% | 74K | +22.3% | +2.7 points | |
| 3, held 3rd | 6.8% | 22.2K | +50% | +1.9 points | |
| 4, held 4th | 3.7% | 12.1K | +22.2% | +0.4 points | |
| 5, held 5th | 2.6% | 8.5K | -5.6% | -0.4 points | |
| 6, held 6th | 2% | 6.6K | 0% | -0.2 points | |
| 7, held 7th | 1.3% | 4.4K | +22.2% | +0.2 points |
1.
Luvme61.1%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.7 points.
2.
UNice22.5%
Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
6.8%
Held 3rd. 22.2K estimated branded searches, +50% vs prior month. Share +1.9 points.
4.
Uniwigs3.7%
Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
5.
Outre2.6%
Held 5th. 8.5K estimated branded searches, -5.6% vs prior month. Share -0.4 points.
2%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.3%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Which brand is most popular in search among wig brands in the United States?
7 brands
In September 2026, Luvme was the most searched among wig brands in the United States, with an estimated 201K branded searches, 61.1% of all searches for the seven we track. UNice is in 2nd place, 38.6 percentage points behind at 22.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Luvme | 61% → 61.1% | 65.8%Aug 2026 | 56.7%Mar 2026 | 1st |
| UNice | 22.4% → 22.5% | 26.4%Jul 2026 | 19.8%Aug 2026 | 2nd |
| Raquel Welch | 6.7% → 6.8% | 7.6%Mar 2026 | 4.8%Aug 2026 | 3rd |
| Uniwigs | 3% → 3.7% | 4.2%Feb 2026 | 2.9%Jul 2026 | 4th |
| Outre | 2.2% → 2.6% | 2.9%Aug 2026 | 1.9%Dec 2025 | 6th → 5th |
| West Kiss | 3% → 2% | 3.7%Nov 2025 | 2%Sep 2026 | 5th → 6th |
| Jon Renau | 1.6% → 1.3% | 2%Jan 2026 | 1.1%May 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Uniwigs’ share of searches among wig brands in the United States increased from 3% to 3.7%.
- Across the 12 months ending September 2026, West Kiss’ share of searches among wig brands in the United States decreased from 3% to 2%.
- Across the 12 months ending September 2026, Luvme’s share of searches among wig brands in the United States peaked at 65.8% in August 2026 and was lowest at 56.7% in March 2026.
- Across the 12 months ending September 2026, UNice’s share of searches among wig brands in the United States peaked at 26.4% in July 2026 and was lowest at 19.8% in August 2026.
- Across the 12 months ending September 2026, Raquel Welch’s share of searches among wig brands in the United States peaked at 7.6% in March 2026 and was lowest at 4.8% in August 2026.
- Across the 12 months ending September 2026, Uniwigs’ share of searches among wig brands in the United States peaked at 4.2% in February 2026 and was lowest at 2.9% in July 2026.
- Across the 12 months ending September 2026, Outre’s share of searches among wig brands in the United States peaked at 2.9% in August 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, West Kiss’ share of searches among wig brands in the United States peaked at 3.7% in November 2025 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Outre rose from 6th to 5th among wig brands in the United States.
- Across the 12 months ending September 2026, West Kiss fell from 5th to 6th among wig brands in the United States.
- Across the 12 months ending September 2026, Luvme, UNice, Raquel Welch and Jon Renau held steady: their share of searches among wig brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States wig brands in September 2026?
7 changes
In September 2026, UNice gained share of searches among wig brands in the United States, from 19.8% to 22.5%.
In September 2026, Raquel Welch gained share of searches among wig brands in the United States, from 4.8% to 6.8%.
In September 2026, Luvme lost share of searches among wig brands in the United States, from 65.8% to 61.1%.
Estimated monthly branded searches for Uniwigs in the United States rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Outre in the United States rose 16.4% over 12 measured months, from 7.3K to 8.5K in September 2026.
Estimated monthly branded searches for West Kiss in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Jon Renau in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Compare popularity between leading brands
- Luvme vs UNice: compare popularity
- Luvme vs Raquel Welch: compare popularity
- Luvme vs Uniwigs: compare popularity
- Luvme vs Outre: compare popularity
- UNice vs Raquel Welch: compare popularity
- UNice vs Uniwigs: compare popularity
- UNice vs Outre: compare popularity
- Raquel Welch vs Uniwigs: compare popularity
- Raquel Welch vs Outre: compare popularity
- Uniwigs vs Outre: compare popularity
- Compare any of these brands
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