Brandwave

Our Place vs Staub:Which is more popular?

In September 2026, Staub had more branded searches than Our Place among cookware brands in the United States. Staub had about 33,100 branded searches, while Our Place had 14,800. Staub made up 3.5% of all cookware brand searches we track, and Our Place accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about cookware brands, Our Place and Staub each appeared in one of the five answers. Our Place and Staub were each mentioned first in one of the two answers that named either.

Among cookware brands in the United States in September 2026

Who do people search for more?

Staub, about 2 searches for every 1 for Our Place

Staub 33.1K searchesOur Place 14.8K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Our Place in 1 of 5Staub in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Our Place first in 1Staub first in 1

Follow Our Place vs Staub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Our Place was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Our Place and Staub were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Le Creuset2nd
  3. All-Clad3rd
  4. Made In4th
  5. GreenPan5th
  6. Caraway6th
  7. Lodge7th
  8. Our Place8th
  9. Tefal9th
  10. Staub10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+5 more

See every answer about cookware brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Our Place or Staub more popular in search?

This chart shows how often people search Google for Our Place and Staub by name. Each line represents a brand's share of searches for all 15 cookware brands we track, month by month, from searches in United States.

Our Place and Staub among cookware brands in the United States, by month

Share of searches by month for Staub, Our Place. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladAll-CladLodgeMade InCarawayStaubZWILLINGCalphalonGreenPanOur PlaceTefalCuisinartScanpande Buyer
Oct 202533.5%22.4%8.2%6.7%5.5%5.5%4.5%3.7%2.5%2.5%2%0.9%0.93%0.6%0.4%
Nov 202528.8%28.8%8.6%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.63%0.66%0.52%0.35%
Dec 202535.4%23.6%7.1%4.7%7.1%7.1%3.9%3.2%2.1%2.1%1.4%0.64%0.75%0.52%0.35%
Jan 202634.1%18.6%8.3%6.8%6.8%6.8%4.6%3.7%2.5%3.1%1.7%0.92%0.95%0.61%0.41%
Feb 202636.9%20.2%7.4%6.1%6.1%6.1%4.1%3.3%2.7%2.7%1.5%0.99%0.9%0.66%0.36%
Mar 202635%19.2%8.6%7%5.8%5.8%3.9%3.9%3.2%2.6%1.7%1.2%1%0.77%0.42%
Apr 202630.4%20.4%9.1%9.1%5%6.1%4.1%4.1%3.3%2.7%2.2%1.2%0.9%0.81%0.44%
May 202628.2%23.1%8.5%8.5%6.9%5.7%3.8%3.8%3.1%3.1%2.1%1.1%0.84%0.76%0.5%
Jun 202633.8%18.5%8.3%8.3%5.6%5.6%3.7%4.5%3%3%2%1.4%1%0.74%0.49%
Jul 202633.4%18.3%8.2%8.2%5.5%6.7%3.7%4.5%3%3%2%1.3%0.99%0.73%0.49%
Aug 202634.2%18.7%8.4%8.4%5.6%5.6%3.8%4.6%2.5%2.5%1.7%1.4%1%1.1%0.41%
Sep 202639.4%17.7%7.9%6.5%6.5%5.3%3.5%3.5%2.4%2.4%1.6%1.3%0.86%0.71%0.39%

How has the Our Place and Staub comparison changed over the last 12 months?

3 findings
  • Staub was ahead of Our Place in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Our Place’s share of searches among cookware brands in the United States moved from 2% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United States moved from 4.5% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.

How did search popularity change for United States cookware brands in September 2026?

2 changes
  1. In September 2026, Staub rose from 8th to 7th among cookware brands in the United States.

  2. Estimated monthly branded searches for Our Place in the United States fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Our Place’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Our Place

1 branded search term

  • our place pan

Staub

1 branded search term

  • staub

How the Brand Demand Index is measured

Other head-to-heads among cookware brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.