Brandwave

Oklahoma Joe's vs Traeger:Which is more popular?

In September 2026, Traeger had more branded searches than Oklahoma Joe's among grill brands in the United States. Traeger had about 171,000 branded searches, while Oklahoma Joe's had 9,900. Traeger made up 24.2% of all grill brand searches we track, and Oklahoma Joe's accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about grill brands, Traeger appeared in three of the four answers and Oklahoma Joe's in none.

Among grill brands in the United States in September 2026

Who do people search for more?

Traeger, about 17 searches for every 1 for Oklahoma Joe's

Traeger 171K searchesOklahoma Joe's 9.9K searches

Who does AI mention more?

Traeger, mentioned in 3 of 4 answers, Oklahoma Joe's in 0

Traeger in 3 of 4Oklahoma Joe's in 0 of 4

Who does AI recommend more?

Traeger, the only one of the two named

Traeger first in 3Oklahoma Joe's never named

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Traeger was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Oklahoma Joe's did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. +4 more
  11. Oklahoma Joe's–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oklahoma Joe's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Oklahoma Joe's or Traeger more popular in search?

This chart shows how often people search Google for Oklahoma Joe's and Traeger by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Oklahoma Joe's and Traeger among grill brands in the United States, by month

Share of searches by month for Traeger, Oklahoma Joe's. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Oklahoma Joe's and Traeger comparison changed over the last 12 months?

3 findings

How did search popularity change for United States grill brands in September 2026?

2 changes

  1. In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.

  2. Estimated monthly branded searches for Oklahoma Joe's in the United States rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oklahoma Joe's’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oklahoma Joe's

1 branded search term

  • oklahoma joe

Traeger

2 branded search terms

  • traeger
  • traeger grill

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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