Brandwave

Nuun vs Skratch Labs:Which is more popular?

In September 2026, Skratch Labs had more branded searches than Nuun among electrolyte drink brands in the United States. Skratch Labs had about 33,100 branded searches, while Nuun had 12,100. Skratch Labs made up 2.5% of all electrolyte drink brand searches we track, and Nuun accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about electrolyte drink brands, Nuun appeared in two of the five answers and Skratch Labs in one. Nuun was mentioned before Skratch Labs in every answer that named either.

Among electrolyte drink brands in the United States in September 2026

Who do people search for more?

Skratch Labs, about 3 searches for every 1 for Nuun

Skratch Labs 33.1K searchesNuun 12.1K searches

Who does AI mention more?

Nuun, mentioned in 2 of 5 answers, Skratch Labs in 1

Nuun in 2 of 5Skratch Labs in 1 of 5

Who does AI recommend more?

Nuun, named ahead of Skratch Labs in 2 of 2 answers

Nuun first in 2Skratch Labs never first

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Top electrolyte drink brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nuun was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Skratch Labs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nuun was listed before Skratch Labs in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LMNT1st
  2. Pedialyte2nd
  3. Ultima Replenisher3rd
  4. Liquid I.V.4th
  5. Gatorade5th
  6. Nuun6th
  7. Skratch Labs7th
  8. Cure8th
  9. BodyArmor–
  10. Electrolit–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pedialyte4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Liquid I.V.3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LMNT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultima Replenisher3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gatorade2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuun2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skratch Labs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cure1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BodyArmor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about electrolyte drink brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Nuun or Skratch Labs more popular in search?

This chart shows how often people search Google for Nuun and Skratch Labs by name. Each line represents a brand's share of searches for all 15 electrolyte drink brands we track, month by month, from searches in United States.

Nuun and Skratch Labs among electrolyte drink brands in the United States, by month

Share of searches by month for Skratch Labs, Nuun. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid I.V.GatoradePedialyteLMNTBodyArmorElectrolitSkratch LabsDripDropHydrantNuunUltima ReplenisherCurePrimeWaterboyBioSteel
Oct 202526%21.3%17.4%14.3%6.4%3.5%2.9%2.3%1.3%1.3%0.86%0.57%0.86%0.57%0.47%
Nov 202525.5%20.9%20.9%14%6.3%2.8%2.3%1.9%0.84%1%0.84%0.84%0.84%0.69%0.46%
Dec 202521.7%21.7%26.5%11.9%5.3%2.9%2.4%2%0.87%1.1%0.87%0.87%0.87%0.71%0.39%
Jan 202623.2%19%23.2%15.5%5.7%3.1%2.1%2.1%0.93%1.1%1.1%0.76%0.93%0.63%0.42%
Feb 202624.4%19.9%24.4%13.4%6%2.7%2.2%1.8%0.98%0.98%0.98%0.66%0.8%0.53%0.36%
Mar 202626.6%17.8%21.8%14.5%6.5%2.9%2.4%2%0.87%1.1%1.1%0.72%0.87%0.48%0.39%
Apr 202627.2%18.2%18.2%18.2%5.5%3%2.4%2%0.89%0.89%1.1%0.73%0.73%0.6%0.33%
May 202627%18%18%18%5.4%3.6%2.4%2%0.73%1.1%1.3%0.73%0.73%0.59%0.32%
Jun 202626.8%17.9%17.9%17.9%5.4%4.4%2%2.4%0.59%1.1%1.3%0.88%0.72%0.59%0.26%
Jul 202630.3%16.6%16.6%16.6%5%5%1.8%2.7%0.55%1%1.5%0.82%0.82%0.55%0.24%
Aug 202624.5%24.5%16.4%13.4%4.9%4.9%1.8%2.2%3.3%0.81%0.99%0.66%0.66%0.66%0.24%
Sep 202627.4%22.4%18.3%12.3%5.5%4.5%2.5%2%1.3%0.9%0.9%0.6%0.6%0.6%0.27%

How has the Nuun and Skratch Labs comparison changed over the last 12 months?

3 findings

How did search popularity change for United States electrolyte drink brands in September 2026?

2 changes

  1. In September 2026, Skratch Labs overtook Hydrant and DripDrop to rank 7th among electrolyte drink brands in the United States, with 2.5% of the searches.

  2. In September 2026, Nuun rose from 11th to 10th among electrolyte drink brands in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nuun’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nuun

1 branded search term

  • nuun

Skratch Labs

1 branded search term

  • skratch labs

How the Brand Demand Index is measured

Other head-to-heads among electrolyte drink brands

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