Brandwave

Masterbuilt vs Traeger:Which is more popular?

In September 2026, Traeger had more branded searches than Masterbuilt among grill brands in the United States. Traeger had about 171,000 branded searches, while Masterbuilt had 6,600. Traeger made up 24.2% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about grill brands, Traeger appeared in three of the four answers and Masterbuilt in none.

Among grill brands in the United States in September 2026

Who do people search for more?

Traeger, about 26 searches for every 1 for Masterbuilt

Traeger 171K searchesMasterbuilt 6.6K searches

Who does AI mention more?

Traeger, mentioned in 3 of 4 answers, Masterbuilt in 0

Traeger in 3 of 4Masterbuilt in 0 of 4

Who does AI recommend more?

Traeger, the only one of the two named

Traeger first in 3Masterbuilt never named

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Traeger was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Masterbuilt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. +5 more
  11. Masterbuilt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Masterbuilt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Masterbuilt or Traeger more popular in search?

This chart shows how often people search Google for Masterbuilt and Traeger by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Masterbuilt and Traeger among grill brands in the United States, by month

Share of searches by month for Traeger, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Masterbuilt and Traeger comparison changed over the last 12 months?

3 findings
  • Traeger was ahead of Masterbuilt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masterbuilt’s share of searches among grill brands in the United States moved from 0.97% to 0.94%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States moved from 22.2% to 24.2%, and its estimated monthly branded searches moved from 151K to 171K.

How did search popularity change for United States grill brands in September 2026?

1 change

  1. In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masterbuilt

1 branded search term

  • masterbuilt

Traeger

2 branded search terms

  • traeger
  • traeger grill

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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