Masterbuilt vs Recteq:Which is more popular?
In September 2026, Recteq had more branded searches than Masterbuilt among grill brands in the United States. Recteq had about 40,500 branded searches, while Masterbuilt had 6,600. Recteq made up 5.7% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about grill brands, Recteq appeared in one of the four answers and Masterbuilt in none.
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Top grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Recteq was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Masterbuilt did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Traeger2nd
Pit Boss3rd
Z Grills4th
Napoleon5th
Recteq6th
Kamado Joe7th
Blackstone8th
Camp Chef9th- +5 more
Masterbuilt–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Masterbuilt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about grill brands
4 answers
Asked ChatGPT
“Which grill should I buy?”
Asked ChatGPT
“What are the best grill brands?”
Asked ChatGPT
“What is the best pellet grill?”
Searched Google, AI Overview
“grill”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“pellet grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Masterbuilt or Recteq more popular in search?
This chart shows how often people search Google for Masterbuilt and Recteq by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.
Share of searches by month for Recteq, Masterbuilt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Traeger | Weber | Blackstone | Big Green Egg | Recteq | Napoleon | Kamado Joe | Nexgrill | Z Grills | Char-Broil | Pit Boss | Char-Griller | Oklahoma Joe's | Masterbuilt | Camp Chef |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.2% | 19.8% | 24.3% | 7.3% | 6% | 3.3% | 2.7% | 2.2% | 4% | 1.8% | 2.7% | 1.8% | 0.97% | 0.97% | 0.24% |
| Nov 2025 | 28.7% | 17.6% | 17.6% | 7.9% | 7.9% | 2.9% | 2.9% | 1.6% | 5.3% | 1.3% | 2.4% | 1.3% | 1.1% | 1.6% | 0.2% |
| Dec 2025 | 25.3% | 19% | 23.2% | 7% | 7% | 2.6% | 3.1% | 1.7% | 3.8% | 1.1% | 2.6% | 1.4% | 0.93% | 1.1% | 0.18% |
| Jan 2026 | 22.4% | 22.5% | 22.5% | 6.7% | 6.7% | 3% | 3% | 2% | 3.7% | 1.3% | 2% | 1.6% | 1.1% | 1.1% | 0.17% |
| Feb 2026 | 22.4% | 22.5% | 22.5% | 6.8% | 5.5% | 3.7% | 2.5% | 2.5% | 3.7% | 1.7% | 2% | 1.7% | 1.4% | 1.1% | 0.17% |
| Mar 2026 | 18% | 27% | 22% | 5.4% | 5.4% | 4.4% | 2.4% | 3% | 3% | 2.4% | 2.4% | 2% | 1.3% | 0.89% | 0.21% |
| Apr 2026 | 18% | 27.1% | 22.1% | 5.4% | 5.4% | 5.4% | 2.4% | 3% | 2.4% | 2% | 2.4% | 2% | 1.1% | 0.89% | 0.22% |
| May 2026 | 17.7% | 29.5% | 24.1% | 4.8% | 4.8% | 4% | 2.2% | 2.7% | 2.2% | 2.2% | 2.2% | 1.8% | 0.97% | 0.79% | 0.19% |
| Jun 2026 | 19.3% | 25.8% | 25.8% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 1.9% | 1.9% | 2.3% | 1.9% | 1% | 0.85% | 0.2% |
| Jul 2026 | 21.2% | 26.7% | 21.8% | 6.6% | 4.4% | 3.6% | 2.4% | 2.9% | 2.4% | 2% | 2.4% | 1.6% | 1.1% | 0.88% | 0.21% |
| Aug 2026 | 26.9% | 22.6% | 18.6% | 6.8% | 4.6% | 4.6% | 3% | 2.5% | 2.5% | 2% | 2% | 1.7% | 1.1% | 0.91% | 0.27% |
| Sep 2026 | 24.2% | 23.4% | 19.1% | 7% | 5.7% | 3.8% | 3.1% | 2.6% | 2.6% | 2.1% | 2.1% | 1.7% | 1.4% | 0.94% | 0.23% |
How has the Masterbuilt and Recteq comparison changed over the last 12 months?
3 findings
- Recteq was ahead of Masterbuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masterbuilt’s share of searches among grill brands in the United States moved from 0.97% to 0.94%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Recteq’s share of searches among grill brands in the United States moved from 6% to 5.7%, and its estimated monthly branded searches held steady at 40.5K.
How did search popularity change for United States grill brands in September 2026?
1 change
In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Masterbuilt’s and Recteq’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Masterbuilt
1 branded search term
- masterbuilt
Recteq
1 branded search term
- recteq
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