Lennar vs Taylor Morrison:Which is more popular?
In September 2026, Lennar had more branded searches than Taylor Morrison among home builders in the United States. Lennar had about 184,000 branded searches, while Taylor Morrison had 33,100. Lennar made up 33.5% of all home builder searches we track, and Taylor Morrison accounted for 6%. When we asked ChatGPT and Google AI Overviews about home builders, Taylor Morrison appeared in three of the five answers and Lennar in one. Taylor Morrison was mentioned before Lennar in every answer.
Who do people search for more?
Lennar, about 6 searches for every 1 for Taylor Morrison
Who does AI mention more?
Taylor Morrison, mentioned in 3 of 5 answers, Lennar in 1
Who does AI recommend more?
Taylor Morrison, named ahead of Lennar in every answer
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Top home builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Taylor Morrison was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lennar was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Taylor Morrison was listed before Lennar in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Taylor Morrison1st
Toll Brothers2nd
Pulte Homes3rd
Meritage Homes4th- Lennar5th
Ryan Homes6th
KB Home7th
D.R. Horton8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home builders
5 answers
Asked ChatGPT
“Which home builder should I buy a new construction home from in the US?”
Asked ChatGPT
“What are the best home builders in the US?”
Asked ChatGPT
“What's the best quality national home builder in the US?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new construction homes”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Lennar or Taylor Morrison more popular in search?
This chart shows how often people search Google for Lennar and Taylor Morrison by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in United States.
Share of searches by month for Lennar, Taylor Morrison. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lennar | D.R. Horton | Pulte Homes | Toll Brothers | KB Home | Ryan Homes | Taylor Morrison | Meritage Homes |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Nov 2025 | 29.5% | 22% | 14.7% | 9.9% | 6.6% | 6.6% | 5.4% | 5.4% |
| Dec 2025 | 28.7% | 23.5% | 10.5% | 12.9% | 7.1% | 5.8% | 5.8% | 5.8% |
| Jan 2026 | 33.2% | 22.4% | 10% | 12.3% | 6.7% | 5.5% | 5.5% | 4.5% |
| Feb 2026 | 31.3% | 21.1% | 11.6% | 11.6% | 7.7% | 6.3% | 5.2% | 5.2% |
| Mar 2026 | 29.3% | 24.1% | 10.8% | 10.8% | 7.2% | 5.9% | 5.9% | 5.9% |
| Apr 2026 | 31% | 20.9% | 11.4% | 11.4% | 7.6% | 6.3% | 6.3% | 5.1% |
| May 2026 | 29.4% | 21.6% | 9.7% | 11.8% | 7.9% | 6.5% | 7.9% | 5.3% |
| Jun 2026 | 26.4% | 19.4% | 19.4% | 8.7% | 5.8% | 5.8% | 10.6% | 3.9% |
| Jul 2026 | 30.6% | 22.4% | 12.3% | 10% | 6.7% | 6.7% | 6.7% | 4.5% |
| Aug 2026 | 29% | 23.8% | 10.7% | 10.7% | 7.1% | 7.1% | 5.8% | 5.8% |
| Sep 2026 | 33.5% | 20% | 11% | 11% | 7.4% | 6% | 6% | 4.9% |
How has the Lennar and Taylor Morrison comparison changed over the last 12 months?
3 findings
- Lennar was ahead of Taylor Morrison in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States moved from 31.3% to 33.5%, and its estimated monthly branded searches moved from 201K to 184K.
- Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States moved from 5.2% to 6%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for United States home builders in September 2026?
2 changes
In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.
In September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lennar’s and Taylor Morrison’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lennar
2 branded search terms
- lennar
- lennar homes
Taylor Morrison
1 branded search term
- taylor morrison
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