Brandwave

Lennar vs Ryan Homes:Which is more popular?

In September 2026, Lennar had more branded searches than Ryan Homes among home builders in the United States. Lennar had about 184,000 branded searches, while Ryan Homes had 33,100. Lennar made up 33.5% of all home builder searches we track, and Ryan Homes accounted for 6%. When we asked ChatGPT and Google AI Overviews about home builders, Lennar and Ryan Homes each appeared in one of the five answers. Lennar and Ryan Homes were each mentioned first in one of the two answers that named either.

Among home builders in the United States in September 2026

Who do people search for more?

Lennar, about 6 searches for every 1 for Ryan Homes

Lennar 184K searchesRyan Homes 33.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Lennar in 1 of 5Ryan Homes in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Lennar first in 1Ryan Homes first in 1

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Top home builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lennar and Ryan Homes were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lennar and Ryan Homes were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taylor Morrison1st
  2. Toll Brothers2nd
  3. Pulte Homes3rd
  4. Meritage Homes4th
  5. Lennar5th
  6. Ryan Homes6th
  7. KB Home7th
  8. D.R. Horton8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toll Brothers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taylor Morrison3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pulte Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meritage Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lennar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • D.R. Horton1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KB Home1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryan Homes1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Lennar or Ryan Homes more popular in search?

This chart shows how often people search Google for Lennar and Ryan Homes by name. Each line represents a brand's share of searches for all eight home builders we track, month by month, from searches in United States.

Lennar and Ryan Homes among home builders in the United States, by month

Share of searches by month for Lennar, Ryan Homes. The figures are in the table below the chart.

View monthly share of searches table
MonthLennarD.R. HortonPulte HomesToll BrothersKB HomeRyan HomesTaylor MorrisonMeritage Homes
Oct 202531.3%21.1%11.6%11.6%7.7%6.3%5.2%5.2%
Nov 202529.5%22%14.7%9.9%6.6%6.6%5.4%5.4%
Dec 202528.7%23.5%10.5%12.9%7.1%5.8%5.8%5.8%
Jan 202633.2%22.4%10%12.3%6.7%5.5%5.5%4.5%
Feb 202631.3%21.1%11.6%11.6%7.7%6.3%5.2%5.2%
Mar 202629.3%24.1%10.8%10.8%7.2%5.9%5.9%5.9%
Apr 202631%20.9%11.4%11.4%7.6%6.3%6.3%5.1%
May 202629.4%21.6%9.7%11.8%7.9%6.5%7.9%5.3%
Jun 202626.4%19.4%19.4%8.7%5.8%5.8%10.6%3.9%
Jul 202630.6%22.4%12.3%10%6.7%6.7%6.7%4.5%
Aug 202629%23.8%10.7%10.7%7.1%7.1%5.8%5.8%
Sep 202633.5%20%11%11%7.4%6%6%4.9%

How has the Lennar and Ryan Homes comparison changed over the last 12 months?

3 findings
  • Lennar was ahead of Ryan Homes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States moved from 31.3% to 33.5%, and its estimated monthly branded searches moved from 201K to 184K.
  • Across the 12 months ending September 2026, Ryan Homes’ share of searches among home builders in the United States moved from 6.3% to 6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for United States home builders in September 2026?

2 changes
  1. In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%.

  2. In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lennar’s and Ryan Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lennar

2 branded search terms

  • lennar
  • lennar homes

Ryan Homes

1 branded search term

  • ryan homes

How the Brand Demand Index is measured

Other head-to-heads among home builders

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