Le Specs vs Smith:Which is more popular?
In September 2026, Smith had more branded searches than Le Specs among sunglasses brands in the United States. Smith had about 22,200 branded searches, while Le Specs had 8,100. Smith made up 1.6% of all sunglasses brand searches we track, and Le Specs accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Le Specs and Smith each appeared in one of the five answers.
Who do people search for more?
Smith, about 3 searches for every 1 for Le Specs
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Specs and Smith were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Specs1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“Which sunglasses should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What are the best polarized sunglasses?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarized sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Le Specs or Smith more popular in search?
This chart shows how often people search Google for Le Specs and Smith by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.
Share of searches by month for Smith, Le Specs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Goodr | Maui Jim | Costa | Quay | Gucci | Oliver Peoples | Pit Viper | Smith | Persol | Knockaround | Le Specs | Warby Parker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.6% | 8.4% | 6.9% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% | 0.5% | 0.62% |
| Nov 2025 | 48.5% | 11.8% | 6.5% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2.9% | 1.6% | 0.87% | 1.1% | 0.87% | 0.48% | 0.48% |
| Dec 2025 | 48.9% | 11.9% | 6.5% | 6.5% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.6% | 0.88% | 1.3% | 0.72% | 0.39% | 0.48% |
| Jan 2026 | 45.3% | 11.1% | 7.5% | 6.1% | 6.1% | 4.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% | 1.5% | 1% | 0.54% | 0.67% |
| Feb 2026 | 42.9% | 12.9% | 7.1% | 7.1% | 5.8% | 4.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.4% | 0.94% | 0.63% | 0.63% |
| Mar 2026 | 39.2% | 11.7% | 7.9% | 9.6% | 6.4% | 5.3% | 6.4% | 3.5% | 2.9% | 2.4% | 1.3% | 1.1% | 1.1% | 0.7% | 0.7% |
| Apr 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 6.3% | 5.1% | 6.3% | 3.4% | 2.8% | 2.8% | 1.3% | 1% | 1.3% | 0.56% | 0.69% |
| May 2026 | 38.9% | 11.6% | 7.8% | 9.5% | 6.4% | 5.2% | 6.4% | 3.5% | 2.3% | 2.9% | 1.3% | 1.3% | 1.6% | 0.57% | 0.7% |
| Jun 2026 | 36.6% | 13.4% | 7.3% | 8.9% | 6% | 6% | 7.3% | 3.3% | 2.2% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.66% |
| Jul 2026 | 34.8% | 12.7% | 8.5% | 10.4% | 7% | 5.7% | 7% | 3.8% | 2.6% | 2.6% | 1.4% | 1.1% | 1.1% | 0.62% | 0.76% |
| Aug 2026 | 40.2% | 12% | 8.1% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 3% | 2.4% | 1.6% | 1.3% | 1.1% | 0.59% | 0.72% |
| Sep 2026 | 39.8% | 14.5% | 8% | 6.5% | 6.5% | 5.4% | 5.4% | 3.6% | 2.9% | 2.4% | 1.6% | 1.3% | 0.88% | 0.59% | 0.59% |
How has the Le Specs and Smith comparison changed over the last 12 months?
3 findings
- Smith was ahead of Le Specs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in the United States moved from 0.5% to 0.59%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Smith’s share of searches among sunglasses brands in the United States moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 22.2K.
How did search popularity change for United States sunglasses brands in September 2026?
2 changes
In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
Estimated monthly branded searches for Smith in the United States rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Specs’ and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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