Le Creuset vs Staub:Which is more popular?
In September 2026, Le Creuset had more branded searches than Staub among cookware brands in the United States. Le Creuset had about 368,000 branded searches, while Staub had 33,100. Le Creuset made up 39.4% of all cookware brand searches we track, and Staub accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about cookware brands, Le Creuset appeared in two of the five answers and Staub in one. Le Creuset was mentioned before Staub in every answer that named either.
Who do people search for more?
Le Creuset, about 11 searches for every 1 for Staub
Who does AI mention more?
Le Creuset, mentioned in 2 of 5 answers, Staub in 1
Who does AI recommend more?
Le Creuset, named ahead of Staub in 2 of 2 answers
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Top cookware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was listed before Staub in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Cuisinart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Le Creuset2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GreenPan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
All-Clad1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lodge1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Staub1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Our Place1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tefal1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cookware brands
5 answers
Asked ChatGPT
“Which cookware should I buy?”
Asked ChatGPT
“What are the best cookware brands?”
Asked ChatGPT
“What is the best nonstick pan?”
Searched Google, AI Overview
“pots and pans”
Searched Google, AI Overview
“cookware set”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Le Creuset or Staub more popular in search?
This chart shows how often people search Google for Le Creuset and Staub by name. Each line represents a brand's share of searches for all 15 cookware brands we track, month by month, from searches in United States.
Share of searches by month for Le Creuset, Staub. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | HexClad | All-Clad | Lodge | Made In | Caraway | Staub | ZWILLING | Calphalon | GreenPan | Our Place | Tefal | Cuisinart | Scanpan | de Buyer |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 22.4% | 8.2% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 2% | 0.9% | 0.93% | 0.6% | 0.4% |
| Nov 2025 | 28.8% | 28.8% | 8.6% | 4.7% | 7.1% | 7.1% | 3.9% | 3.2% | 2.1% | 2.1% | 1.4% | 0.63% | 0.66% | 0.52% | 0.35% |
| Dec 2025 | 35.4% | 23.6% | 7.1% | 4.7% | 7.1% | 7.1% | 3.9% | 3.2% | 2.1% | 2.1% | 1.4% | 0.64% | 0.75% | 0.52% | 0.35% |
| Jan 2026 | 34.1% | 18.6% | 8.3% | 6.8% | 6.8% | 6.8% | 4.6% | 3.7% | 2.5% | 3.1% | 1.7% | 0.92% | 0.95% | 0.61% | 0.41% |
| Feb 2026 | 36.9% | 20.2% | 7.4% | 6.1% | 6.1% | 6.1% | 4.1% | 3.3% | 2.7% | 2.7% | 1.5% | 0.99% | 0.9% | 0.66% | 0.36% |
| Mar 2026 | 35% | 19.2% | 8.6% | 7% | 5.8% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.7% | 1.2% | 1% | 0.77% | 0.42% |
| Apr 2026 | 30.4% | 20.4% | 9.1% | 9.1% | 5% | 6.1% | 4.1% | 4.1% | 3.3% | 2.7% | 2.2% | 1.2% | 0.9% | 0.81% | 0.44% |
| May 2026 | 28.2% | 23.1% | 8.5% | 8.5% | 6.9% | 5.7% | 3.8% | 3.8% | 3.1% | 3.1% | 2.1% | 1.1% | 0.84% | 0.76% | 0.5% |
| Jun 2026 | 33.8% | 18.5% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 4.5% | 3% | 3% | 2% | 1.4% | 1% | 0.74% | 0.49% |
| Jul 2026 | 33.4% | 18.3% | 8.2% | 8.2% | 5.5% | 6.7% | 3.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.99% | 0.73% | 0.49% |
| Aug 2026 | 34.2% | 18.7% | 8.4% | 8.4% | 5.6% | 5.6% | 3.8% | 4.6% | 2.5% | 2.5% | 1.7% | 1.4% | 1% | 1.1% | 0.41% |
| Sep 2026 | 39.4% | 17.7% | 7.9% | 6.5% | 6.5% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 1.3% | 0.86% | 0.71% | 0.39% |
How has the Le Creuset and Staub comparison changed over the last 12 months?
3 findings
- Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United States moved from 33.5% to 39.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United States moved from 4.5% to 3.5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for United States cookware brands in September 2026?
2 changes
In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%.
In September 2026, Staub rose from 8th to 7th among cookware brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Le Creuset
1 branded search term
- le creuset
Staub
1 branded search term
- staub
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