Brandwave

Knockaround vs Smith:Which is more popular?

In September 2026, Smith had more branded searches than Knockaround among sunglasses brands in the United States. Smith had about 22,200 branded searches, while Knockaround had 12,100. Smith made up 1.6% of all sunglasses brand searches we track, and Knockaround accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Smith appeared in one of the five answers and Knockaround in none.

Among sunglasses brands in the United States in September 2026

Who do people search for more?

Smith, about 83% more searches than Knockaround

Smith 22.2K searchesKnockaround 12.1K searches

Who does AI mention more?

Smith, mentioned in 1 of 5 answers, Knockaround in 0

Smith in 1 of 5Knockaround in 0 of 5

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Top sunglasses brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smith was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Knockaround did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oakley1st
  2. Costa2nd
  3. Ray-Ban3rd
  4. Maui Jim4th
  5. Persol5th
  6. Oliver Peoples6th
  7. Goodr7th
  8. Warby Parker8th
  9. Smith9th
  10. +4 more
  11. Knockaround–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knockaround0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about sunglasses brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Knockaround or Smith more popular in search?

This chart shows how often people search Google for Knockaround and Smith by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.

Knockaround and Smith among sunglasses brands in the United States, by month

Share of searches by month for Smith, Knockaround. The figures are in the table below the chart.

View monthly share of searches table
MonthRay-BanOakleyPradaGoodrMaui JimCostaQuayGucciOliver PeoplesPit ViperSmithPersolKnockaroundLe SpecsWarby Parker
Oct 202542%12.6%8.4%6.9%5.7%4.6%5.7%3.8%3.1%2.5%1.1%1.4%1.1%0.5%0.62%
Nov 202548.5%11.8%6.5%8%5.3%4.4%4.4%2.9%2.9%1.6%0.87%1.1%0.87%0.48%0.48%
Dec 202548.9%11.9%6.5%6.5%5.4%4.4%4.4%2.9%3.6%1.6%0.88%1.3%0.72%0.39%0.48%
Jan 202645.3%11.1%7.5%6.1%6.1%4.1%5%4.1%4.1%1.8%1.2%1.5%1%0.54%0.67%
Feb 202642.9%12.9%7.1%7.1%5.8%4.7%5.8%3.9%3.2%2.1%1.2%1.4%0.94%0.63%0.63%
Mar 202639.2%11.7%7.9%9.6%6.4%5.3%6.4%3.5%2.9%2.4%1.3%1.1%1.1%0.7%0.7%
Apr 202638.3%11.4%9.4%9.4%6.3%5.1%6.3%3.4%2.8%2.8%1.3%1%1.3%0.56%0.69%
May 202638.9%11.6%7.8%9.5%6.4%5.2%6.4%3.5%2.3%2.9%1.3%1.3%1.6%0.57%0.7%
Jun 202636.6%13.4%7.3%8.9%6%6%7.3%3.3%2.2%4%1.2%1.2%1.2%0.54%0.66%
Jul 202634.8%12.7%8.5%10.4%7%5.7%7%3.8%2.6%2.6%1.4%1.1%1.1%0.62%0.76%
Aug 202640.2%12%8.1%8.1%6.6%5.4%5.4%3.6%3%2.4%1.6%1.3%1.1%0.59%0.72%
Sep 202639.8%14.5%8%6.5%6.5%5.4%5.4%3.6%2.9%2.4%1.6%1.3%0.88%0.59%0.59%

How has the Knockaround and Smith comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Knockaround took it in May 2026, Smith took it in July 2026.
  • Across the 12 months ending September 2026, Knockaround’s share of searches among sunglasses brands in the United States moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Smith’s share of searches among sunglasses brands in the United States moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 22.2K.

How did search popularity change for United States sunglasses brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Smith in the United States rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

  2. Estimated monthly branded searches for Knockaround in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Knockaround’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knockaround

1 branded search term

  • knockaround

Smith

1 branded search term

  • smith sunglasses

How the Brand Demand Index is measured

Other head-to-heads among sunglasses brands

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