Knockaround vs Le Specs:Which is more popular?
In September 2026, Knockaround had more branded searches than Le Specs among sunglasses brands in the United States. Knockaround had about 12,100 branded searches, while Le Specs had 8,100. Knockaround made up 0.88% of all sunglasses brand searches we track, and Le Specs accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about sunglasses brands, Le Specs appeared in one of the five answers and Knockaround in none.
Who do people search for more?
Knockaround, about 49% more searches than Le Specs
Who does AI mention more?
Le Specs, mentioned in 1 of 5 answers, Knockaround in 0
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Top sunglasses brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Specs was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Knockaround did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oakley1st
Costa2nd
Ray-Ban3rd
Maui Jim4th
Persol5th
Oliver Peoples6th
Goodr7th
Warby Parker8th- +5 more
- Knockaround–
- Le Specs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ray-Ban4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Oakley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Costa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goodr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maui Jim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prada1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oliver Peoples1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smith1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Persol1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knockaround0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sunglasses brands
5 answers
Asked ChatGPT
“Which sunglasses should I buy?”
Asked ChatGPT
“What are the best sunglasses brands?”
Asked ChatGPT
“What are the best polarized sunglasses?”
Searched Google, AI Overview
“sunglasses”
Searched Google, AI Overview
“polarized sunglasses”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Knockaround or Le Specs more popular in search?
This chart shows how often people search Google for Knockaround and Le Specs by name. Each line represents a brand's share of searches for all 15 sunglasses brands we track, month by month, from searches in United States.
Share of searches by month for Knockaround, Le Specs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray-Ban | Oakley | Prada | Goodr | Maui Jim | Costa | Quay | Gucci | Oliver Peoples | Pit Viper | Smith | Persol | Knockaround | Le Specs | Warby Parker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.6% | 8.4% | 6.9% | 5.7% | 4.6% | 5.7% | 3.8% | 3.1% | 2.5% | 1.1% | 1.4% | 1.1% | 0.5% | 0.62% |
| Nov 2025 | 48.5% | 11.8% | 6.5% | 8% | 5.3% | 4.4% | 4.4% | 2.9% | 2.9% | 1.6% | 0.87% | 1.1% | 0.87% | 0.48% | 0.48% |
| Dec 2025 | 48.9% | 11.9% | 6.5% | 6.5% | 5.4% | 4.4% | 4.4% | 2.9% | 3.6% | 1.6% | 0.88% | 1.3% | 0.72% | 0.39% | 0.48% |
| Jan 2026 | 45.3% | 11.1% | 7.5% | 6.1% | 6.1% | 4.1% | 5% | 4.1% | 4.1% | 1.8% | 1.2% | 1.5% | 1% | 0.54% | 0.67% |
| Feb 2026 | 42.9% | 12.9% | 7.1% | 7.1% | 5.8% | 4.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.4% | 0.94% | 0.63% | 0.63% |
| Mar 2026 | 39.2% | 11.7% | 7.9% | 9.6% | 6.4% | 5.3% | 6.4% | 3.5% | 2.9% | 2.4% | 1.3% | 1.1% | 1.1% | 0.7% | 0.7% |
| Apr 2026 | 38.3% | 11.4% | 9.4% | 9.4% | 6.3% | 5.1% | 6.3% | 3.4% | 2.8% | 2.8% | 1.3% | 1% | 1.3% | 0.56% | 0.69% |
| May 2026 | 38.9% | 11.6% | 7.8% | 9.5% | 6.4% | 5.2% | 6.4% | 3.5% | 2.3% | 2.9% | 1.3% | 1.3% | 1.6% | 0.57% | 0.7% |
| Jun 2026 | 36.6% | 13.4% | 7.3% | 8.9% | 6% | 6% | 7.3% | 3.3% | 2.2% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.66% |
| Jul 2026 | 34.8% | 12.7% | 8.5% | 10.4% | 7% | 5.7% | 7% | 3.8% | 2.6% | 2.6% | 1.4% | 1.1% | 1.1% | 0.62% | 0.76% |
| Aug 2026 | 40.2% | 12% | 8.1% | 8.1% | 6.6% | 5.4% | 5.4% | 3.6% | 3% | 2.4% | 1.6% | 1.3% | 1.1% | 0.59% | 0.72% |
| Sep 2026 | 39.8% | 14.5% | 8% | 6.5% | 6.5% | 5.4% | 5.4% | 3.6% | 2.9% | 2.4% | 1.6% | 1.3% | 0.88% | 0.59% | 0.59% |
How has the Knockaround and Le Specs comparison changed over the last 12 months?
3 findings
- Knockaround was ahead of Le Specs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Knockaround’s share of searches among sunglasses brands in the United States moved from 1.1% to 0.88%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Le Specs’ share of searches among sunglasses brands in the United States moved from 0.5% to 0.59%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for United States sunglasses brands in September 2026?
2 changes
In September 2026, Le Specs rose from 15th to 14th among sunglasses brands in the United States.
Estimated monthly branded searches for Knockaround in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Knockaround’s and Le Specs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knockaround
1 branded search term
- knockaround
Le Specs
1 branded search term
- le specs
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