Brandwave

Kendra Scott vs Tiffany & Co.:Which is more popular?

In September 2026, Kendra Scott had more branded searches than Tiffany & Co. among jewelry brands in the United States. Kendra Scott had about 823,000 branded searches, while Tiffany & Co. had 22,200. Kendra Scott made up 24.9% of all jewelry brand searches we track, and Tiffany & Co. accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about jewelry brands, Tiffany & Co. appeared in one of the three answers and Kendra Scott in none.

Among jewelry brands in the United States in September 2026

Who do people search for more?

Kendra Scott, about 37 searches for every 1 for Tiffany & Co.

Kendra Scott 823K searchesTiffany & Co. 22.2K searches

Who does AI mention more?

Tiffany & Co., mentioned in 1 of 3 answers, Kendra Scott in 0

Tiffany & Co. in 1 of 3Kendra Scott in 0 of 3

Follow Kendra Scott vs Tiffany & Co. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top jewelry brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Tiffany & Co. was mentioned in one out of three: in one of the three ChatGPT answers. Kendra Scott did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mejuri1st
  2. Quince2nd
  3. Catbird3rd
  4. Cartier4th
  5. Tiffany & Co.5th
  6. David Yurman6th
  7. Swarovski7th
  8. Monica Vinader8th
  9. Gorjana9th
  10. +2 more
  11. Kendra Scott–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mejuri3 of 3Named in 3 of 3 ChatGPT answers
  • Catbird3 of 3Named in 3 of 3 ChatGPT answers
  • David Yurman2 of 3Named in 2 of 3 ChatGPT answers
  • Pandora2 of 3Named in 2 of 3 ChatGPT answers
  • Cartier2 of 3Named in 2 of 3 ChatGPT answers
  • Quince2 of 3Named in 2 of 3 ChatGPT answers
  • Gorjana1 of 3Named in 1 of 3 ChatGPT answers
  • Ana Luisa1 of 3Named in 1 of 3 ChatGPT answers
  • Monica Vinader1 of 3Named in 1 of 3 ChatGPT answers
  • Kendra Scott0 of 3Named in 0 of 3 ChatGPT answers

+5 more

See every answer about jewelry brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Kendra Scott or Tiffany & Co. more popular in search?

This chart shows how often people search Google for Kendra Scott and Tiffany & Co. by name. Each line represents a brand's share of searches for all 15 jewelry brands we track, month by month, from searches in United States.

Kendra Scott and Tiffany & Co. among jewelry brands in the United States, by month

Share of searches by month for Kendra Scott, Tiffany & Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthKendra ScottJames AveryDavid YurmanPandoraEvry JewelsGorjanaMejuriAlex and AniAna LuisaMonica VinaderTiffany & Co.CartierCatbirdQuinceSwarovski
Oct 202532%17.6%11.8%11.8%6.4%6.4%6.4%1.6%0.87%0.71%1.6%1.3%0.47%0.32%0.58%
Nov 202529.4%16%8.8%16%13.1%4.8%5.9%1.4%0.79%0.79%0.97%0.79%0.43%0.19%0.36%
Dec 202523%23%12.6%18.8%5.7%5.7%4.6%2.1%0.76%0.62%1.1%0.93%0.51%0.19%0.51%
Jan 202623.5%23.5%12.9%15.8%5.8%5.8%5.8%1.7%0.78%0.64%1.2%1.2%0.52%0.28%0.52%
Feb 202621.4%26%11.7%17.5%5.2%5.2%6.4%1.6%0.86%0.58%1.1%1.3%0.47%0.31%0.47%
Mar 202625%20.4%13.7%13.7%7.5%6.1%6.1%1.8%1%0.82%1.2%1.2%0.55%0.37%0.55%
Apr 202622.1%22.1%14.8%12.1%8.1%6.6%6.6%2.4%0.89%0.73%1.1%1.1%0.6%0.4%0.49%
May 202622.5%22.5%12.4%18.5%4.5%6.8%5.5%2.5%0.91%0.61%0.91%1.1%0.5%0.33%0.5%
Jun 202620.5%20.5%13.7%16.7%6.1%7.5%6.1%2.8%1%1%1.5%1%0.55%0.37%0.68%
Jul 202621.7%26.4%11.9%14.5%6.5%6.5%5.3%2.4%0.87%0.72%0.59%1.1%0.59%0.39%0.59%
Aug 202623.6%19.3%12.9%15.8%7.1%7.1%7.1%2.6%0.95%0.64%0.78%0.78%0.52%0.42%0.52%
Sep 202624.9%20.4%13.6%13.6%7.4%7.4%6.1%2.7%1%0.67%0.67%0.45%0.45%0.37%0.24%

Tiffany & Co. sells other things too, so only its searches that name this product count here, like “tiffany jewelry”.

How has the Kendra Scott and Tiffany & Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for United States jewelry brands in September 2026?

2 changes

  1. In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.

  2. Estimated monthly branded searches for Tiffany & Co. in the United States fell 63.3% over 12 measured months, from 60.5K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kendra Scott’s and Tiffany & Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kendra Scott

1 branded search term

  • kendra scott

Tiffany & Co.

1 branded search term

  • tiffany jewelry

How the Brand Demand Index is measured

Other head-to-heads among jewelry brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free