Brandwave

Kamado Joe vs Masterbuilt:Which is more popular?

In September 2026, Kamado Joe had more branded searches than Masterbuilt among grill brands in the United States. Kamado Joe had about 22,200 branded searches, while Masterbuilt had 6,600. Kamado Joe made up 3.1% of all grill brand searches we track, and Masterbuilt accounted for 0.94%. When we asked ChatGPT and Google AI Overviews about grill brands, Kamado Joe appeared in one of the four answers and Masterbuilt in none.

Among grill brands in the United States in September 2026

Who do people search for more?

Kamado Joe, about 3 searches for every 1 for Masterbuilt

Kamado Joe 22.2K searchesMasterbuilt 6.6K searches

Who does AI mention more?

Kamado Joe, mentioned in 1 of 4 answers, Masterbuilt in 0

Kamado Joe in 1 of 4Masterbuilt in 0 of 4

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Top grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kamado Joe was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Masterbuilt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Z Grills4th
  5. Napoleon5th
  6. Recteq6th
  7. Kamado Joe7th
  8. Blackstone8th
  9. Camp Chef9th
  10. +5 more
  11. Masterbuilt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Traeger3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pit Boss2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Big Green Egg1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Recteq1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Napoleon1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kamado Joe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Z Grills1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Masterbuilt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+5 more

See every answer about grill brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Kamado Joe or Masterbuilt more popular in search?

This chart shows how often people search Google for Kamado Joe and Masterbuilt by name. Each line represents a brand's share of searches for all 15 grill brands we track, month by month, from searches in United States.

Kamado Joe and Masterbuilt among grill brands in the United States, by month

Share of searches by month for Kamado Joe, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthTraegerWeberBlackstoneBig Green EggRecteqNapoleonKamado JoeNexgrillZ GrillsChar-BroilPit BossChar-GrillerOklahoma Joe'sMasterbuiltCamp Chef
Oct 202522.2%19.8%24.3%7.3%6%3.3%2.7%2.2%4%1.8%2.7%1.8%0.97%0.97%0.24%
Nov 202528.7%17.6%17.6%7.9%7.9%2.9%2.9%1.6%5.3%1.3%2.4%1.3%1.1%1.6%0.2%
Dec 202525.3%19%23.2%7%7%2.6%3.1%1.7%3.8%1.1%2.6%1.4%0.93%1.1%0.18%
Jan 202622.4%22.5%22.5%6.7%6.7%3%3%2%3.7%1.3%2%1.6%1.1%1.1%0.17%
Feb 202622.4%22.5%22.5%6.8%5.5%3.7%2.5%2.5%3.7%1.7%2%1.7%1.4%1.1%0.17%
Mar 202618%27%22%5.4%5.4%4.4%2.4%3%3%2.4%2.4%2%1.3%0.89%0.21%
Apr 202618%27.1%22.1%5.4%5.4%5.4%2.4%3%2.4%2%2.4%2%1.1%0.89%0.22%
May 202617.7%29.5%24.1%4.8%4.8%4%2.2%2.7%2.2%2.2%2.2%1.8%0.97%0.79%0.19%
Jun 202619.3%25.8%25.8%5.2%4.2%4.2%2.3%2.8%1.9%1.9%2.3%1.9%1%0.85%0.2%
Jul 202621.2%26.7%21.8%6.6%4.4%3.6%2.4%2.9%2.4%2%2.4%1.6%1.1%0.88%0.21%
Aug 202626.9%22.6%18.6%6.8%4.6%4.6%3%2.5%2.5%2%2%1.7%1.1%0.91%0.27%
Sep 202624.2%23.4%19.1%7%5.7%3.8%3.1%2.6%2.6%2.1%2.1%1.7%1.4%0.94%0.23%

How has the Kamado Joe and Masterbuilt comparison changed over the last 12 months?

3 findings

How did search popularity change for United States grill brands in September 2026?

1 change

  1. Kamado Joe’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 2.3% to 3.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kamado Joe’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kamado Joe

1 branded search term

  • kamado joe

Masterbuilt

1 branded search term

  • masterbuilt

How the Brand Demand Index is measured

Other head-to-heads among grill brands

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