Brandwave

Husqvarna vs Snapper:Which is more popular?

In September 2026, Husqvarna had more branded searches than Snapper among lawn mower brands in the United States. Husqvarna had about 33,100 branded searches, while Snapper had 12,100. Husqvarna made up 10.9% of all lawn mower brand searches we track, and Snapper accounted for 4%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Husqvarna and Snapper each appeared in one of the five answers.

Among lawn mower brands in the United States in September 2026

Who do people search for more?

Husqvarna, about 3 searches for every 1 for Snapper

Husqvarna 33.1K searchesSnapper 12.1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Husqvarna in 1 of 5Snapper in 1 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna and Snapper were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toro1st
  2. Greenworks2nd
  3. Honda Power Equipment3rd
  4. Ryobi4th
  5. John Deere5th
  6. Kobalt6th
  7. Husqvarna7th
  8. Craftsman8th
  9. Snapper9th
  10. Troy-Bilt–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Toro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craftsman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapper1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kobalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Husqvarna or Snapper more popular in search?

This chart shows how often people search Google for Husqvarna and Snapper by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United States.

Husqvarna and Snapper among lawn mower brands in the United States, by month

Share of searches by month for Husqvarna, Snapper. The figures are in the table below the chart.

View monthly share of searches table
MonthToroRyobiCraftsmanHonda Power EquipmentHusqvarnaJohn DeereGreenworksTroy-BiltDeWaltSnapperCub CadetKobaltWORX
Oct 202519.8%10.9%10.9%13.3%10.9%8.9%7.3%4.9%4%4%2.6%1.8%0.93%
Nov 202518.6%12.4%10.2%15.3%8.3%10.2%6.8%4.5%4.5%3.7%2.5%1.6%1.3%
Dec 202519%10.4%8.5%12.7%8.5%15.5%5.7%5.7%4.6%3.8%3%1.7%1%
Jan 202620.2%11%9%13.4%9%13.4%4.9%6%4%3.3%3.3%1.7%0.8%
Feb 202619.5%8.7%7.1%19.5%8.7%8.7%7.1%8.7%3.2%3.9%2.6%1.7%0.72%
Mar 202622.7%10.2%8.3%15.2%12.4%8.3%5.6%4.5%3.7%3.7%2.5%1.7%1.1%
Apr 202622.3%12.2%10%12.2%12.2%6.7%5.5%4.5%4.5%3.7%2.4%2%1.6%
May 202623.4%12.8%10.5%10.5%10.5%7%5.7%4.7%4.7%3.8%2.6%2.1%1.7%
Jun 202622.6%12.4%10.2%10.2%10.2%6.8%6.8%5.6%4.6%4.6%2.5%2%1.7%
Jul 202622.2%12.1%12.1%12.1%9.9%6.6%5.4%5.4%4.4%3.6%2.4%2%1.6%
Aug 202621.9%12%12%12%9.8%6.6%6.6%5.4%4.4%3.6%2.4%2%1.6%
Sep 202620%13.4%10.9%10.9%10.9%7.3%6%6%4.9%4%2.2%2.2%1.5%

How has the Husqvarna and Snapper comparison changed over the last 12 months?

3 findings

How did search popularity change for United States lawn mower brands in September 2026?

2 changes
  1. In September 2026, Husqvarna gained share of searches among lawn mower brands in the United States, from 9.8% to 10.9%.

  2. Estimated monthly branded searches for Snapper in the United States rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Snapper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

1 branded search term

  • husqvarna lawn mower

Snapper

1 branded search term

  • snapper lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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