Hulu vs Philo:Which is more popular?
In September 2026, Hulu had more branded searches than Philo among live TV streaming services in the United States. Hulu had about 450,000 branded searches, while Philo had 206,000. Hulu made up 4.3% of all live TV streaming service searches we track, and Philo accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about live TV streaming services, Philo appeared in all five answers and Hulu in four. Hulu was mentioned before Philo in four out of five answers.
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Top live TV streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philo appeared in all five answers. Hulu was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hulu was listed before Philo in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
YouTube TV1st
Sling TV2nd
Hulu3rd
Philo4th
Fubo5th
DIRECTV STREAM6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sling TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fubo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DIRECTV STREAM2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about live TV streaming services
5 answers
Asked ChatGPT
“Which live TV streaming service should I get in the US?”
Asked ChatGPT
“What are the best live TV streaming services in the US?”
Asked ChatGPT
“What's the cheapest live TV streaming service in the US with sports?”
Searched Google, AI Overview
“live tv streaming”
Searched Google, AI Overview
“cable alternatives”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Hulu or Philo more popular in search?
This chart shows how often people search Google for Hulu and Philo by name. Each line represents a brand's share of searches for all six live TV streaming services we track, month by month, from searches in United States.
Share of searches by month for Hulu, Philo. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube TV | Fubo | Sling TV | Hulu | DIRECTV STREAM | Philo |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 14.6% | 9.8% | 9.8% | 3.6% | 2.5% |
| Nov 2025 | 51.9% | 19% | 10.4% | 12.7% | 3.8% | 2.1% |
| Dec 2025 | 59.4% | 14.5% | 9.8% | 9.8% | 3.6% | 3% |
| Jan 2026 | 59% | 17.6% | 9.6% | 7.9% | 2.9% | 3% |
| Feb 2026 | 67.7% | 11.1% | 7.4% | 7.4% | 3.3% | 2.9% |
| Mar 2026 | 58.8% | 14.3% | 6.5% | 14.3% | 3.5% | 2.5% |
| Apr 2026 | 63.2% | 15.5% | 8.5% | 5.7% | 3.8% | 3.3% |
| May 2026 | 67.3% | 13.5% | 7.4% | 5% | 3.3% | 3.5% |
| Jun 2026 | 65.4% | 19.5% | 5.9% | 3.9% | 2.6% | 2.7% |
| Jul 2026 | 64% | 19.1% | 5.8% | 4.7% | 3.1% | 3.4% |
| Aug 2026 | 64.7% | 15.8% | 7.1% | 5.8% | 3.2% | 3.4% |
| Sep 2026 | 70.9% | 14.2% | 6.4% | 4.3% | 2.3% | 1.9% |
How has the Hulu and Philo comparison changed over the last 12 months?
3 findings
- Hulu was ahead of Philo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hulu’s share of searches among live TV streaming services in the United States moved from 9.8% to 4.3%, and its estimated monthly branded searches moved from 1.2M to 450K.
- Across the 12 months ending September 2026, Philo’s share of searches among live TV streaming services in the United States moved from 2.5% to 1.9%, and its estimated monthly branded searches moved from 307K to 206K.
How did search popularity change for United States live TV streaming services in September 2026?
2 changes
In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.
In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hulu’s and Philo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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