Brandwave

How popular isHulu?

In September 2026, people searched for Hulu by name about 450,000 times in the United States, a 63.1% decrease from the previous year. These searches made up 4.3% of all United States live TV streaming service searches, placing Hulu fourth out of six services. When we asked both ChatGPT and Google AI Overviews about live TV streaming services, Hulu appeared in four of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Hulu is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. YouTube TVShare of searches 70.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FuboShare of searches 14.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  3. Sling TVShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HuluShare of searches 4.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. DIRECTV STREAMShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top live TV streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hulu was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hulu is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube TV1st
  2. Sling TV2nd
  3. Hulu3rd
  4. Philo4th
  5. Fubo5th
  6. DIRECTV STREAM6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YouTube TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sling TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fubo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DIRECTV STREAM2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about live TV streaming services

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which live TV streaming services compete with Hulu?

Hulu against live TV streaming services in the United States, by month

Share of searches by month for YouTube TV, Fubo, Sling TV, Hulu, DIRECTV STREAM. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTube TVFuboSling TVHuluDIRECTV STREAMPhilo
Oct 202559.8%14.6%9.8%9.8%3.6%2.5%
Nov 202551.9%19%10.4%12.7%3.8%2.1%
Dec 202559.4%14.5%9.8%9.8%3.6%3%
Jan 202659%17.6%9.6%7.9%2.9%3%
Feb 202667.7%11.1%7.4%7.4%3.3%2.9%
Mar 202658.8%14.3%6.5%14.3%3.5%2.5%
Apr 202663.2%15.5%8.5%5.7%3.8%3.3%
May 202667.3%13.5%7.4%5%3.3%3.5%
Jun 202665.4%19.5%5.9%3.9%2.6%2.7%
Jul 202664%19.1%5.8%4.7%3.1%3.4%
Aug 202664.7%15.8%7.1%5.8%3.2%3.4%
Sep 202670.9%14.2%6.4%4.3%2.3%1.9%

  1. 1.YouTube TV

    70.9%

    Held 1st. 7.5M estimated branded searches, +82.9% vs prior month. Share +6.2 points.

  2. 2.Fubo

    14.2%

    Held 2nd. 1.5M estimated branded searches, +50% vs prior month. Share -1.6 points.

  3. 3.Sling TV

    6.4%

    Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share -0.7 points.

  4. 4.Hulu

    4.3%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share -1.6 points.

  5. 5.DIRECTV STREAM

    2.3%

    Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.8 points.

  6. 6.Philo

    1.9%

    Moved from 5th to 6th. 206K estimated branded searches, -4.2% vs prior month. Share -1.4 points.

Compare popularity between Hulu and its closest rivals

Every comparison with Hulu

5 comparisons

How has branded search demand for Hulu changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hulu in the United States fell from 1.2M to 450K.
  • Across the 12 months ending September 2026, Hulu’s share of searches among live TV streaming services in the United States decreased from 9.8% to 4.3%.
  • Across the 12 months ending September 2026, Hulu’s share of searches among live TV streaming services in the United States peaked at 14.3% in March 2026 and was lowest at 3.9% in June 2026.
  • Across the 12 months ending September 2026, Hulu fell from 3rd to 4th among live TV streaming services in the United States.

How did search popularity change for United States live TV streaming services in September 2026?

6 changes

  1. In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%.

  2. In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.

  3. In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.

  4. In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%.

  5. In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the United States, from 3.2% to 2.3%.

  6. In September 2026, Sling TV lost share of searches among live TV streaming services in the United States, from 7.1% to 6.4%.

How are Hulu’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hulu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hulu live tv

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How the Brand Demand Index is measured

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