Fubo vs Hulu:Which is more popular?
In September 2026, Fubo had more branded searches than Hulu among live TV streaming services in the United States. Fubo had about 1.5 million branded searches, while Hulu had 450,000. Fubo made up 14.2% of all live TV streaming service searches we track, and Hulu accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about live TV streaming services, Fubo and Hulu each appeared in four of the five answers. Hulu was mentioned before Fubo in every answer that named either.
Who do people search for more?
Fubo, about 3 searches for every 1 for Hulu
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Hulu, named ahead of Fubo in 4 of 4 answers
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Top live TV streaming services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fubo and Hulu were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hulu was listed before Fubo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
YouTube TV1st
Sling TV2nd- Hulu3rd
Philo4th- Fubo5th
DIRECTV STREAM6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YouTube TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sling TV5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fubo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DIRECTV STREAM2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about live TV streaming services
5 answers
Asked ChatGPT
“Which live TV streaming service should I get in the US?”
Asked ChatGPT
“What are the best live TV streaming services in the US?”
Asked ChatGPT
“What's the cheapest live TV streaming service in the US with sports?”
Searched Google, AI Overview
“live tv streaming”
Searched Google, AI Overview
“cable alternatives”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Fubo or Hulu more popular in search?
This chart shows how often people search Google for Fubo and Hulu by name. Each line represents a brand's share of searches for all six live TV streaming services we track, month by month, from searches in United States.
Share of searches by month for Fubo, Hulu. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube TV | Fubo | Sling TV | Hulu | DIRECTV STREAM | Philo |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 14.6% | 9.8% | 9.8% | 3.6% | 2.5% |
| Nov 2025 | 51.9% | 19% | 10.4% | 12.7% | 3.8% | 2.1% |
| Dec 2025 | 59.4% | 14.5% | 9.8% | 9.8% | 3.6% | 3% |
| Jan 2026 | 59% | 17.6% | 9.6% | 7.9% | 2.9% | 3% |
| Feb 2026 | 67.7% | 11.1% | 7.4% | 7.4% | 3.3% | 2.9% |
| Mar 2026 | 58.8% | 14.3% | 6.5% | 14.3% | 3.5% | 2.5% |
| Apr 2026 | 63.2% | 15.5% | 8.5% | 5.7% | 3.8% | 3.3% |
| May 2026 | 67.3% | 13.5% | 7.4% | 5% | 3.3% | 3.5% |
| Jun 2026 | 65.4% | 19.5% | 5.9% | 3.9% | 2.6% | 2.7% |
| Jul 2026 | 64% | 19.1% | 5.8% | 4.7% | 3.1% | 3.4% |
| Aug 2026 | 64.7% | 15.8% | 7.1% | 5.8% | 3.2% | 3.4% |
| Sep 2026 | 70.9% | 14.2% | 6.4% | 4.3% | 2.3% | 1.9% |
How has the Fubo and Hulu comparison changed over the last 12 months?
3 findings
- Fubo was ahead of Hulu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fubo’s share of searches among live TV streaming services in the United States moved from 14.6% to 14.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Hulu’s share of searches among live TV streaming services in the United States moved from 9.8% to 4.3%, and its estimated monthly branded searches moved from 1.2M to 450K.
How did search popularity change for United States live TV streaming services in September 2026?
2 changes
In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.
In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fubo’s and Hulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among live TV streaming services
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