How popular isFubo in search?
In September 2026, people searched for Fubo by name about 1.5 million times in the United States, an 18% decrease from the previous year. These searches made up 14.2% of all United States live TV streaming service searches, placing Fubo second out of six services.
YouTube TV70.9%
Fubo14.2%
Sling TV6.4%
Hulu4.3%
DIRECTV STREAM2.3%
Philo1.9%
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Which live TV streaming services compete with Fubo?
Share of searches by month for YouTube TV, Fubo, Sling TV, Hulu, DIRECTV STREAM. The figures are in the table below the chart.
View monthly share of searches table
| Month | YouTube TV | Fubo | Sling TV | Hulu | DIRECTV STREAM | Philo |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 14.6% | 9.8% | 9.8% | 3.6% | 2.5% |
| Nov 2025 | 51.9% | 19% | 10.4% | 12.7% | 3.8% | 2.1% |
| Dec 2025 | 59.4% | 14.5% | 9.8% | 9.8% | 3.6% | 3% |
| Jan 2026 | 59% | 17.6% | 9.6% | 7.9% | 2.9% | 3% |
| Feb 2026 | 67.7% | 11.1% | 7.4% | 7.4% | 3.3% | 2.9% |
| Mar 2026 | 58.8% | 14.3% | 6.5% | 14.3% | 3.5% | 2.5% |
| Apr 2026 | 63.2% | 15.5% | 8.5% | 5.7% | 3.8% | 3.3% |
| May 2026 | 67.3% | 13.5% | 7.4% | 5% | 3.3% | 3.5% |
| Jun 2026 | 65.4% | 19.5% | 5.9% | 3.9% | 2.6% | 2.7% |
| Jul 2026 | 64% | 19.1% | 5.8% | 4.7% | 3.1% | 3.4% |
| Aug 2026 | 64.7% | 15.8% | 7.1% | 5.8% | 3.2% | 3.4% |
| Sep 2026 | 70.9% | 14.2% | 6.4% | 4.3% | 2.3% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.9% | 7.5M | +82.9% | +6.2 points | |
| 2, held 2nd | 14.2% | 1.5M | +50% | -1.6 points | |
| 3, held 3rd | 6.4% | 673K | +49.6% | -0.7 points | |
| 4, held 4th | 4.3% | 450K | +22.3% | -1.6 points | |
| 5, moved from 6th to 5th | 2.3% | 246K | +22.4% | -0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 206K | -4.2% | -1.4 pointsmoved from 5th to 6th |
70.9%
Held 1st. 7.5M estimated branded searches, +82.9% vs prior month. Share +6.2 points.
2.
Fubo14.2%
Held 2nd. 1.5M estimated branded searches, +50% vs prior month. Share -1.6 points.
3.
Sling TV6.4%
Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share -0.7 points.
4.
Hulu4.3%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share -1.6 points.
2.3%
Moved from 6th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.8 points.
6.
Philo1.9%
Moved from 5th to 6th. 206K estimated branded searches, -4.2% vs prior month. Share -1.4 points.
Compare search popularity between Fubo and its closest rivals
Every comparison with Fubo
5 comparisons
How has branded search demand for Fubo changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fubo in the United States fell from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Fubo’s share of searches among live TV streaming services in the United States peaked at 19.5% in June 2026 and was lowest at 11.1% in February 2026.
How did search popularity change for United States live TV streaming services in September 2026?
6 changes
In September 2026, YouTube TV gained share of searches among live TV streaming services in the United States, from 64.7% to 70.9%.
In September 2026, Fubo lost share of searches among live TV streaming services in the United States, from 15.8% to 14.2%.
In September 2026, Hulu lost share of searches among live TV streaming services in the United States, from 5.8% to 4.3%.
In September 2026, Philo lost share of searches among live TV streaming services in the United States, from 3.4% to 1.9%.
In September 2026, DIRECTV STREAM lost share of searches among live TV streaming services in the United States, from 3.2% to 2.3%.
In September 2026, Sling TV lost share of searches among live TV streaming services in the United States, from 7.1% to 6.4%.
How are Fubo’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Fubo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fubo
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