Brandwave

HP vs Razer:Which is more popular?

In September 2026, HP had more branded searches than Razer among laptop brands in the United States. HP had about 201,000 branded searches, while Razer had 12,100. HP made up 12.3% of all laptop brand searches we track, and Razer accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about laptop brands, HP appeared in two of the five answers and Razer in one. HP was mentioned before Razer in two out of three answers that named either.

Among laptop brands in the United States in September 2026

Who do people search for more?

HP, about 17 searches for every 1 for Razer

HP 201K searchesRazer 12.1K searches

Who does AI mention more?

HP, mentioned in 2 of 5 answers, Razer in 1

HP in 2 of 5Razer in 1 of 5

Who does AI recommend more?

HP, named ahead of Razer in 2 of 3 answers

HP first in 2Razer first in 1

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Top laptop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Razer was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. HP was listed before Razer in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Apple MacBook1st
  2. Dell2nd
  3. Lenovo3rd
  4. ASUS4th
  5. HP5th
  6. Razer6th
  7. Acer7th
  8. MSI8th
  9. Alienware9th
  10. Framework–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple MacBook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lenovo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASUS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alienware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Acer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSI1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Razer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Framework0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about laptop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is HP or Razer more popular in search?

This chart shows how often people search Google for HP and Razer by name. Each line represents a brand's share of searches for all 13 laptop brands we track, month by month, from searches in United States.

HP and Razer among laptop brands in the United States, by month

Share of searches by month for HP, Razer. The figures are in the table below the chart.

View monthly share of searches table
MonthApple MacBookHPDellLenovoAlienwareASUSFrameworkMicrosoft SurfaceSamsungAcerMSIRazerLG
Oct 202544%13.1%10.8%7.2%7.2%3.2%4%4%1.8%1.8%1.5%0.97%0.65%
Nov 202549.9%12.3%8.2%6.7%8.2%3%3%2.5%1.7%1.7%1.4%0.9%0.6%
Dec 202546.7%14%9.4%7.7%7.7%3.4%2.8%2.3%1.5%1.9%1.3%0.84%0.56%
Jan 202642%15.3%10.3%8.4%6.9%3.1%5.6%2.1%1.7%1.7%1.4%0.92%0.62%
Feb 202645.3%13.5%11.1%7.4%6.1%3.3%5%2.2%1.8%1.5%1.2%0.81%0.67%
Mar 202655.2%11.1%7.5%7.5%5%2.7%3.3%2.2%1.8%1.2%1%0.82%0.55%
Apr 202646.9%11.5%9.4%7.7%6.3%3.5%6.3%2.3%1.9%1.5%1.3%0.84%0.56%
May 202648.2%11.8%9.7%7.9%6.5%2.9%4.3%2.4%1.9%1.6%1.3%0.87%0.58%
Jun 202648.8%12%8%9.8%6.6%2.9%2.9%2.9%1.6%1.6%1.3%0.88%0.59%
Jul 202647.5%11.6%9.5%9.5%6.4%3.5%3.5%2.3%1.9%1.6%1.3%0.85%0.57%
Aug 202651.8%10.4%8.6%8.6%5.7%3.1%3.8%2.1%1.7%1.7%1.2%0.77%0.51%
Sep 202650.3%12.3%8.2%8.2%6.7%3%3%2%2%1.7%1.1%0.74%0.6%

How has the HP and Razer comparison changed over the last 12 months?

3 findings
  • HP was ahead of Razer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States moved from 13.1% to 12.3%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Razer’s share of searches among laptop brands in the United States moved from 0.97% to 0.74%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for United States laptop brands in September 2026?

2 changes
  1. In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%.

  2. Estimated monthly branded searches for Razer in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HP’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

1 branded search term

  • hp laptop

Razer

1 branded search term

  • razer laptop

How the Brand Demand Index is measured

Other head-to-heads among laptop brands

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