HIPPEAS vs WILDE:Which is searched more in United States?
In September 2026, WILDE had more branded searches than HIPPEAS among challenger savory snack brands in United States. WILDE was estimated to have 48K branded searches compared to HIPPEAS’s 15K, and held a 17.8% Share of Search versus HIPPEAS’s 5.6%.
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Which is more popular in search, HIPPEAS or WILDE?
Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WILDE, HIPPEAS. The figures are in the table below the chart.
View monthly share of search table
| Month | LesserEvil | Siete Foods | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.1% | 15.5% | 16.1% | 5.7% | 1.8% |
| Nov 2025 | 36.8% | 28.4% | 14.9% | 12.8% | 5.4% | 1.6% |
| Dec 2025 | 32.5% | 30.1% | 16% | 14% | 5.8% | 1.6% |
| Jan 2026 | 31.5% | 31.7% | 14% | 16.1% | 4.9% | 1.7% |
| Feb 2026 | 33.7% | 30.6% | 14.1% | 14.2% | 5.3% | 2.2% |
| Mar 2026 | 33.3% | 31.8% | 14.6% | 13.7% | 4.6% | 2% |
| Apr 2026 | 29.9% | 33.3% | 15.8% | 13.9% | 4.8% | 2.3% |
| May 2026 | 28.7% | 32.5% | 14.7% | 17% | 4.7% | 2.5% |
| Jun 2026 | 34.3% | 24.7% | 13.4% | 19.7% | 4.8% | 3% |
| Jul 2026 | 32.5% | 24.5% | 15% | 20.8% | 4.6% | 2.6% |
| Aug 2026 | 32.6% | 25.5% | 14.1% | 20.6% | 4.4% | 2.8% |
| Sep 2026 | 33.4% | 22.6% | 18% | 17.8% | 5.6% | 2.5% |
How has the HIPPEAS and WILDE comparison changed over the last 12 months?
3 findings
- WILDE was ahead of HIPPEAS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands in United States moved from 5.7% to 5.6%, and its estimated monthly branded searches moved from 16K to 15K.
- Across the 12 months ending September 2026, WILDE’s estimated Share of Search among challenger savory snack brands in United States moved from 16.1% to 17.8%, and its estimated monthly branded searches moved from 45K to 48K.
How did search popularity change for United States challenger savory snack brands in September 2026?
3 changes
In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search.
In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%.
In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%.
Other head-to-heads among challenger savory snack brands
How each brand is measured
Brandwave collects information about searches that people make online using HIPPEAS’s and WILDE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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