How popular isHIPPEAS in search?
In September 2026, there were an estimated 15K branded searches for HIPPEAS in United States which is down 6.1% over the last 12 months. HIPPEAS holds 5.6% estimated Share of Search among United States challenger savory snack brands and is ranked 5th of 6 competitors for search popularity.
LesserEvil33.4%
Siete Foods22.6%
Popchips18%
WILDE17.8%
HIPPEAS5.6%
Biena2.5%
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Which challenger savory snack brands compete with HIPPEAS?
Share of Search by month for LesserEvil, Siete Foods, Popchips, WILDE, HIPPEAS, Biena. The figures are in the table below the chart.
View monthly share of search table
| Month | LesserEvil | Siete Foods | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.1% | 15.5% | 16.1% | 5.7% | 1.8% |
| Nov 2025 | 36.8% | 28.4% | 14.9% | 12.8% | 5.4% | 1.6% |
| Dec 2025 | 32.5% | 30.1% | 16% | 14% | 5.8% | 1.6% |
| Jan 2026 | 31.5% | 31.7% | 14% | 16.1% | 4.9% | 1.7% |
| Feb 2026 | 33.7% | 30.6% | 14.1% | 14.2% | 5.3% | 2.2% |
| Mar 2026 | 33.3% | 31.8% | 14.6% | 13.7% | 4.6% | 2% |
| Apr 2026 | 29.9% | 33.3% | 15.8% | 13.9% | 4.8% | 2.3% |
| May 2026 | 28.7% | 32.5% | 14.7% | 17% | 4.7% | 2.5% |
| Jun 2026 | 34.3% | 24.7% | 13.4% | 19.7% | 4.8% | 3% |
| Jul 2026 | 32.5% | 24.5% | 15% | 20.8% | 4.6% | 2.6% |
| Aug 2026 | 32.6% | 25.5% | 14.1% | 20.6% | 4.4% | 2.8% |
| Sep 2026 | 33.4% | 22.6% | 18% | 17.8% | 5.6% | 2.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 89.9K | -19.7% | +0.8 points | |
| 2, held 2nd | 22.6% | 60.8K | -30.7% | -2.9 points | |
| 3, moved from 4th to 3rd | 18% | 48.5K | +0.12% | +3.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 17.8% | 48K | -32% | -2.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.6% | 15K | -0.33% | +1.2 points | |
| 6, held 6th | 2.5% | 6.7K | -30.6% | -0.3 points |
33.4%
Held 1st. 89.9K estimated branded searches, -19.7% vs prior month. Share +0.8 points.
22.6%
Held 2nd. 60.8K estimated branded searches, -30.7% vs prior month. Share -2.9 points.
3.
Popchips18%
Moved from 4th to 3rd. 48.5K estimated branded searches, +0.12% vs prior month. Share +3.9 points.
4.
WILDE17.8%
Moved from 3rd to 4th. 48K estimated branded searches, -32% vs prior month. Share -2.7 points.
5.
HIPPEAS5.6%
Held 5th. 15K estimated branded searches, -0.33% vs prior month. Share +1.2 points.
6.
Biena2.5%
Held 6th. 6.7K estimated branded searches, -30.6% vs prior month. Share -0.3 points.
Compare search popularity between HIPPEAS and its closest rivals
Every comparison with HIPPEAS
5 comparisons
How has branded search demand for HIPPEAS changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for HIPPEAS in United States fell from 16K to 15K.
- Across the 12 months ending September 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands in United States peaked at 5.8% in December 2025 and was lowest at 4.4% in August 2026.
How did search popularity change for United States challenger savory snack brands in September 2026?
6 changes
In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search.
In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%.
In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%.
In September 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands in United States, from 25.5% to 22.6%.
In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%.
Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026.
How is HIPPEAS measured?
Brandwave collects information about searches that people make online using HIPPEAS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hippeas
- hippeas chips
- hippeas puffs
- hippeas snacks
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