Brandwave

Challenger savory snack brands in United States:Which are searched most?

In September 2026, LesserEvil was the most searched among challenger savory snack brands in United States, with an estimated 89.9K branded searches and 33.4% estimated Share of Search within this set.

Share of Search, September 2026
  1. LesserEvil33.4%
  2. Siete Foods22.6%
  3. Popchips18%
  4. WILDE17.8%
  5. HIPPEAS5.6%
  6. Biena2.5%

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Share of SearchLeaderboard

Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among challenger savory snack brands in United States, by month

Share of Search by month for LesserEvil, Siete Foods, Popchips, WILDE, HIPPEAS, Biena. The figures are in the table below the chart.

View monthly share of search table
MonthLesserEvilSiete FoodsPopchipsWILDEHIPPEASBiena
Oct 202531.8%29.1%15.5%16.1%5.7%1.8%
Nov 202536.8%28.4%14.9%12.8%5.4%1.6%
Dec 202532.5%30.1%16%14%5.8%1.6%
Jan 202631.5%31.7%14%16.1%4.9%1.7%
Feb 202633.7%30.6%14.1%14.2%5.3%2.2%
Mar 202633.3%31.8%14.6%13.7%4.6%2%
Apr 202629.9%33.3%15.8%13.9%4.8%2.3%
May 202628.7%32.5%14.7%17%4.7%2.5%
Jun 202634.3%24.7%13.4%19.7%4.8%3%
Jul 202632.5%24.5%15%20.8%4.6%2.6%
Aug 202632.6%25.5%14.1%20.6%4.4%2.8%
Sep 202633.4%22.6%18%17.8%5.6%2.5%

This month’s ranking, September 2026

  1. 1.LesserEvil

    33.4%

    Held 1st. 89.9K estimated branded searches, -19.7% vs prior month. Share +0.8 points.

  2. 2.Siete Foods

    22.6%

    Held 2nd. 60.8K estimated branded searches, -30.7% vs prior month. Share -2.9 points.

  3. 3.Popchips

    18%

    Moved from 4th to 3rd. 48.5K estimated branded searches, +0.12% vs prior month. Share +3.9 points.

  4. 4.WILDE

    17.8%

    Moved from 3rd to 4th. 48K estimated branded searches, -32% vs prior month. Share -2.7 points.

  5. 5.HIPPEAS

    5.6%

    Held 5th. 15K estimated branded searches, -0.33% vs prior month. Share +1.2 points.

  6. 6.Biena

    2.5%

    Held 6th. 6.7K estimated branded searches, -30.6% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among challenger savory snack brands in United States?

In September 2026, LesserEvil was the most searched among challenger savory snack brands in United States, with an estimated 89.9K branded searches and 33.4% estimated Share of Search within this set. Siete Foods is in 2nd place, 10.8 percentage points behind at 22.6% Share of Search.

United States challenger savory snack brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
LesserEvil31.8% → 33.4%36.8%Nov 202528.7%May 20261st
Siete Foods29.1% → 22.6%33.3%Apr 202622.6%Sep 20262nd
Popchips15.5% → 18%18%Sep 202613.4%Jun 20264th → 3rd
WILDE16.1% → 17.8%20.8%Jul 202612.8%Nov 20253rd → 4th
HIPPEAS5.7% → 5.6%5.8%Dec 20254.4%Aug 20265th
Biena1.8% → 2.5%3%Jun 20261.6%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States increased from 31.8% to 33.4%.
  • Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States decreased from 29.1% to 22.6%.
  • Across the 12 months ending September 2026, Popchips’ estimated Share of Search among challenger savory snack brands in United States increased from 15.5% to 18%.
  • Across the 12 months ending September 2026, WILDE’s estimated Share of Search among challenger savory snack brands in United States increased from 16.1% to 17.8%.
  • Across the 12 months ending September 2026, Biena’s estimated Share of Search among challenger savory snack brands in United States increased from 1.8% to 2.5%.
  • Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States peaked at 36.8% in November 2025 and was lowest at 28.7% in May 2026.
  • Across the 12 months ending September 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands in United States peaked at 33.3% in April 2026 and was lowest at 22.6% in September 2026.
  • Across the 12 months ending September 2026, Popchips’ estimated Share of Search among challenger savory snack brands in United States peaked at 18% in September 2026 and was lowest at 13.4% in June 2026.
  • Across the 12 months ending September 2026, WILDE’s estimated Share of Search among challenger savory snack brands in United States peaked at 20.8% in July 2026 and was lowest at 12.8% in November 2025.
  • Across the 12 months ending September 2026, HIPPEAS’s estimated Share of Search among challenger savory snack brands in United States peaked at 5.8% in December 2025 and was lowest at 4.4% in August 2026.
  • Across the 12 months ending September 2026, Biena’s estimated Share of Search among challenger savory snack brands in United States peaked at 3% in June 2026 and was lowest at 1.6% in December 2025.
  • Across the 12 months ending September 2026, Popchips rose from 4th to 3rd among challenger savory snack brands in United States.
  • Across the 12 months ending September 2026, WILDE fell from 3rd to 4th among challenger savory snack brands in United States.
  • Across the 12 months ending September 2026, HIPPEAS held steady: its estimated Share of Search among challenger savory snack brands in United States moved less than 0.5 percentage points.

How did search popularity change for United States challenger savory snack brands in September 2026?

  1. In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search.

  2. In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%.

  3. In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%.

  4. In September 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands in United States, from 25.5% to 22.6%.

  5. In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%.

  6. Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026.

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