LesserEvil vs WILDE:Which is searched more in United States?
In September 2026, LesserEvil had more branded searches than WILDE among challenger savory snack brands in United States. LesserEvil was estimated to have 89.9K branded searches compared to WILDE’s 48K, and held a 33.4% Share of Search versus WILDE’s 17.8%.
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Which is more popular in search, LesserEvil or WILDE?
Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LesserEvil, WILDE. The figures are in the table below the chart.
View monthly share of search table
| Month | LesserEvil | Siete Foods | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.1% | 15.5% | 16.1% | 5.7% | 1.8% |
| Nov 2025 | 36.8% | 28.4% | 14.9% | 12.8% | 5.4% | 1.6% |
| Dec 2025 | 32.5% | 30.1% | 16% | 14% | 5.8% | 1.6% |
| Jan 2026 | 31.5% | 31.7% | 14% | 16.1% | 4.9% | 1.7% |
| Feb 2026 | 33.7% | 30.6% | 14.1% | 14.2% | 5.3% | 2.2% |
| Mar 2026 | 33.3% | 31.8% | 14.6% | 13.7% | 4.6% | 2% |
| Apr 2026 | 29.9% | 33.3% | 15.8% | 13.9% | 4.8% | 2.3% |
| May 2026 | 28.7% | 32.5% | 14.7% | 17% | 4.7% | 2.5% |
| Jun 2026 | 34.3% | 24.7% | 13.4% | 19.7% | 4.8% | 3% |
| Jul 2026 | 32.5% | 24.5% | 15% | 20.8% | 4.6% | 2.6% |
| Aug 2026 | 32.6% | 25.5% | 14.1% | 20.6% | 4.4% | 2.8% |
| Sep 2026 | 33.4% | 22.6% | 18% | 17.8% | 5.6% | 2.5% |
How has the LesserEvil and WILDE comparison changed over the last 12 months?
3 findings
- LesserEvil was ahead of WILDE in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States moved from 31.8% to 33.4%, and its estimated monthly branded searches moved from 89K to 89.9K.
- Across the 12 months ending September 2026, WILDE’s estimated Share of Search among challenger savory snack brands in United States moved from 16.1% to 17.8%, and its estimated monthly branded searches moved from 45K to 48K.
How did search popularity change for United States challenger savory snack brands in September 2026?
3 changes
In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search.
In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%.
In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%.
Other head-to-heads among challenger savory snack brands
How each brand is measured
Brandwave collects information about searches that people make online using LesserEvil’s and WILDE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LesserEvil
5 branded search terms
- lesser evil popcorn
- lesser evil puffs
- lesser evil snacks
- lesserevil
- lesserevil popcorn
WILDE
5 branded search terms
- wilde brands
- wilde chicken chips
- wilde chips
- wilde crackers
- wilde protein chips
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