Brandwave

How popular isLesserEvil in search?

In September 2026, there were an estimated 89.9K branded searches for LesserEvil in United States which held steady over the last 12 months. LesserEvil holds 33.4% estimated Share of Search among United States challenger savory snack brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, September 2026
  1. LesserEvil33.4%
  2. Siete Foods22.6%
  3. Popchips18%
  4. WILDE17.8%
  5. HIPPEAS5.6%
  6. Biena2.5%
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Which challenger savory snack brands compete with LesserEvil?

LesserEvil against challenger savory snack brands in United States, by month

Share of Search by month for LesserEvil, Siete Foods, Popchips, WILDE, HIPPEAS, Biena. The figures are in the table below the chart.

View monthly share of search table
MonthLesserEvilSiete FoodsPopchipsWILDEHIPPEASBiena
Oct 202531.8%29.1%15.5%16.1%5.7%1.8%
Nov 202536.8%28.4%14.9%12.8%5.4%1.6%
Dec 202532.5%30.1%16%14%5.8%1.6%
Jan 202631.5%31.7%14%16.1%4.9%1.7%
Feb 202633.7%30.6%14.1%14.2%5.3%2.2%
Mar 202633.3%31.8%14.6%13.7%4.6%2%
Apr 202629.9%33.3%15.8%13.9%4.8%2.3%
May 202628.7%32.5%14.7%17%4.7%2.5%
Jun 202634.3%24.7%13.4%19.7%4.8%3%
Jul 202632.5%24.5%15%20.8%4.6%2.6%
Aug 202632.6%25.5%14.1%20.6%4.4%2.8%
Sep 202633.4%22.6%18%17.8%5.6%2.5%

  1. 1.LesserEvil

    33.4%

    Held 1st. 89.9K estimated branded searches, -19.7% vs prior month. Share +0.8 points.

  2. 2.Siete Foods

    22.6%

    Held 2nd. 60.8K estimated branded searches, -30.7% vs prior month. Share -2.9 points.

  3. 3.Popchips

    18%

    Moved from 4th to 3rd. 48.5K estimated branded searches, +0.12% vs prior month. Share +3.9 points.

  4. 4.WILDE

    17.8%

    Moved from 3rd to 4th. 48K estimated branded searches, -32% vs prior month. Share -2.7 points.

  5. 5.HIPPEAS

    5.6%

    Held 5th. 15K estimated branded searches, -0.33% vs prior month. Share +1.2 points.

  6. 6.Biena

    2.5%

    Held 6th. 6.7K estimated branded searches, -30.6% vs prior month. Share -0.3 points.

Compare search popularity between LesserEvil and its closest rivals

Every comparison with LesserEvil

How has branded search demand for LesserEvil changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for LesserEvil in United States held steady, from 89K to 89.9K.
  • Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States increased from 31.8% to 33.4%.
  • Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States peaked at 36.8% in November 2025 and was lowest at 28.7% in May 2026.

How did search popularity change for United States challenger savory snack brands in September 2026?

  1. In September 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands in United States, with 18% estimated Share of Search.

  2. In September 2026, HIPPEAS gained estimated Share of Search among challenger savory snack brands in United States, from 4.4% to 5.6%.

  3. In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%.

  4. In September 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands in United States, from 25.5% to 22.6%.

  5. In September 2026, WILDE lost estimated Share of Search among challenger savory snack brands in United States, from 20.6% to 17.8%.

  6. Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026.

How is LesserEvil measured?

Brandwave collects information about searches that people make online using LesserEvil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • lesser evil popcorn
  • lesser evil puffs
  • lesser evil snacks
  • lesserevil
  • lesserevil popcorn

How the Brand Demand Index is measured

Who owns LesserEvil?

LesserEvil is owned by The Hershey Company. Brandwave does not track any other brands owned by The Hershey Company.

Do you work for LesserEvil? To request corrections or removal please contact us via our support page and we will be happy to assist.

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