Biena vs LesserEvil:Which is searched more in United States?
In September 2026, LesserEvil had more branded searches than Biena among challenger savory snack brands in United States. LesserEvil was estimated to have 89.9K branded searches compared to Biena’s 6.7K, and held a 33.4% Share of Search versus Biena’s 2.5%.
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Which is more popular in search, Biena or LesserEvil?
Compare a curated set of savory snack brands offering chips, popcorn, and legume snacks through worldwide branded search demand. Independent and acquired brands are both represented. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for LesserEvil, Biena. The figures are in the table below the chart.
View monthly share of search table
| Month | LesserEvil | Siete Foods | Popchips | WILDE | HIPPEAS | Biena |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 29.1% | 15.5% | 16.1% | 5.7% | 1.8% |
| Nov 2025 | 36.8% | 28.4% | 14.9% | 12.8% | 5.4% | 1.6% |
| Dec 2025 | 32.5% | 30.1% | 16% | 14% | 5.8% | 1.6% |
| Jan 2026 | 31.5% | 31.7% | 14% | 16.1% | 4.9% | 1.7% |
| Feb 2026 | 33.7% | 30.6% | 14.1% | 14.2% | 5.3% | 2.2% |
| Mar 2026 | 33.3% | 31.8% | 14.6% | 13.7% | 4.6% | 2% |
| Apr 2026 | 29.9% | 33.3% | 15.8% | 13.9% | 4.8% | 2.3% |
| May 2026 | 28.7% | 32.5% | 14.7% | 17% | 4.7% | 2.5% |
| Jun 2026 | 34.3% | 24.7% | 13.4% | 19.7% | 4.8% | 3% |
| Jul 2026 | 32.5% | 24.5% | 15% | 20.8% | 4.6% | 2.6% |
| Aug 2026 | 32.6% | 25.5% | 14.1% | 20.6% | 4.4% | 2.8% |
| Sep 2026 | 33.4% | 22.6% | 18% | 17.8% | 5.6% | 2.5% |
How has the Biena and LesserEvil comparison changed over the last 12 months?
3 findings
- LesserEvil was ahead of Biena in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Biena’s estimated Share of Search among challenger savory snack brands in United States moved from 1.8% to 2.5%, and its estimated monthly branded searches moved from 5K to 6.7K.
- Across the 12 months ending September 2026, LesserEvil’s estimated Share of Search among challenger savory snack brands in United States moved from 31.8% to 33.4%, and its estimated monthly branded searches moved from 89K to 89.9K.
How did search popularity change for United States challenger savory snack brands in September 2026?
2 changes
In September 2026, LesserEvil gained estimated Share of Search among challenger savory snack brands in United States, from 32.6% to 33.4%.
Estimated monthly branded searches for Biena in United States rose 34.9% over 12 measured months, from 5K to 6.7K in September 2026.
Other head-to-heads among challenger savory snack brands
How each brand is measured
Brandwave collects information about searches that people make online using Biena’s and LesserEvil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Biena
4 branded search terms
- biena chickpea snacks
- biena chickpeas
- biena roasted chickpeas
- biena snacks
LesserEvil
5 branded search terms
- lesser evil popcorn
- lesser evil puffs
- lesser evil snacks
- lesserevil
- lesserevil popcorn
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