HiMama vs Procare:Which is searched more in United States?
In September 2026, HiMama had more branded searches than Procare among childcare management software in United States. HiMama was estimated to have 1.9K branded searches compared to Procare’s 880, and held a 23.2% Share of Search versus Procare’s 10.8%.
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Which is more popular in search, HiMama or Procare?
Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HiMama, Procare. The figures are in the table below the chart.
View monthly share of search table
| Month | Lillio | HiMama | Procare |
|---|---|---|---|
| Oct 2025 | 48.9% | 40% | 11.1% |
| Nov 2025 | 52.3% | 34.9% | 12.8% |
| Dec 2025 | 53.6% | 35.7% | 10.7% |
| Jan 2026 | 52.4% | 35% | 12.6% |
| Feb 2026 | 53% | 34.9% | 12% |
| Mar 2026 | 51.2% | 33.7% | 15.1% |
| Apr 2026 | 58.8% | 31.6% | 9.6% |
| May 2026 | 62.2% | 27.6% | 10.1% |
| Jun 2026 | 58.8% | 31.6% | 9.6% |
| Jul 2026 | 57.3% | 31.3% | 11.5% |
| Aug 2026 | 61.4% | 27.3% | 11.4% |
| Sep 2026 | 66% | 23.2% | 10.8% |
How has the HiMama and Procare comparison changed over the last 12 months?
3 findings
- HiMama was ahead of Procare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiMama’s estimated Share of Search among childcare management software in United States moved from 40% to 23.2%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 12 months ending September 2026, Procare’s estimated Share of Search among childcare management software in United States moved from 11.1% to 10.8%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for United States childcare management software in September 2026?
2 changes
In September 2026, HiMama lost estimated Share of Search among childcare management software in United States, from 27.3% to 23.2%.
In September 2026, Procare lost estimated Share of Search among childcare management software in United States, from 11.4% to 10.8%.
Other head-to-heads among childcare management software
How each brand is measured
Brandwave collects information about searches that people make online using HiMama’s and Procare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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