HiMama vs Lillio:Which is searched more in United States?
In September 2026, Lillio had more branded searches than HiMama among childcare management software in United States. Lillio was estimated to have 5.4K branded searches compared to HiMama’s 1.9K, and held a 66% Share of Search versus HiMama’s 23.2%.
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Which is more popular in search, HiMama or Lillio?
Compare the systems early learning centres run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lillio, HiMama. The figures are in the table below the chart.
View monthly share of search table
| Month | Lillio | HiMama | Procare |
|---|---|---|---|
| Oct 2025 | 48.9% | 40% | 11.1% |
| Nov 2025 | 52.3% | 34.9% | 12.8% |
| Dec 2025 | 53.6% | 35.7% | 10.7% |
| Jan 2026 | 52.4% | 35% | 12.6% |
| Feb 2026 | 53% | 34.9% | 12% |
| Mar 2026 | 51.2% | 33.7% | 15.1% |
| Apr 2026 | 58.8% | 31.6% | 9.6% |
| May 2026 | 62.2% | 27.6% | 10.1% |
| Jun 2026 | 58.8% | 31.6% | 9.6% |
| Jul 2026 | 57.3% | 31.3% | 11.5% |
| Aug 2026 | 61.4% | 27.3% | 11.4% |
| Sep 2026 | 66% | 23.2% | 10.8% |
How has the HiMama and Lillio comparison changed over the last 12 months?
3 findings
- Lillio was ahead of HiMama in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiMama’s estimated Share of Search among childcare management software in United States moved from 40% to 23.2%, and its estimated monthly branded searches moved from 3.6K to 1.9K.
- Across the 12 months ending September 2026, Lillio’s estimated Share of Search among childcare management software in United States moved from 48.9% to 66%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for United States childcare management software in September 2026?
2 changes
In September 2026, Lillio gained estimated Share of Search among childcare management software in United States, from 61.4% to 66%.
In September 2026, HiMama lost estimated Share of Search among childcare management software in United States, from 27.3% to 23.2%.
Other head-to-heads among childcare management software
How each brand is measured
Brandwave collects information about searches that people make online using HiMama’s and Lillio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.