Brandwave

How popular isHiMama in search?

In September 2026, there were an estimated 1.9K branded searches for HiMama in United States which is down 47.2% over the last 12 months. HiMama holds 23.2% estimated Share of Search among United States childcare management software and is ranked 2nd of 3 competitors for search popularity.

Share of Search, September 2026
  1. Lillio66%
  2. HiMama23.2%
  3. Procare10.8%
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Which childcare management software compete with HiMama?

HiMama against childcare management software in United States, by month

Share of Search by month for Lillio, HiMama, Procare. The figures are in the table below the chart.

View monthly share of search table
MonthLillioHiMamaProcare
Oct 202548.9%40%11.1%
Nov 202552.3%34.9%12.8%
Dec 202553.6%35.7%10.7%
Jan 202652.4%35%12.6%
Feb 202653%34.9%12%
Mar 202651.2%33.7%15.1%
Apr 202658.8%31.6%9.6%
May 202662.2%27.6%10.1%
Jun 202658.8%31.6%9.6%
Jul 202657.3%31.3%11.5%
Aug 202661.4%27.3%11.4%
Sep 202666%23.2%10.8%
  1. 1.Lillio

    66%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.HiMama

    23.2%

    Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -4 points.

  3. 3.Procare

    10.8%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.6 points.

Compare search popularity between HiMama and its closest rivals

Every comparison with HiMama

How has branded search demand for HiMama changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for HiMama in United States fell from 3.6K to 1.9K.
  • Across the 12 months ending September 2026, HiMama’s estimated Share of Search among childcare management software in United States decreased from 40% to 23.2%.

How did search popularity change for United States childcare management software in September 2026?

  1. In September 2026, Lillio gained estimated Share of Search among childcare management software in United States, from 61.4% to 66%.

  2. In September 2026, HiMama lost estimated Share of Search among childcare management software in United States, from 27.3% to 23.2%.

  3. In September 2026, Procare lost estimated Share of Search among childcare management software in United States, from 11.4% to 10.8%.

How is HiMama measured?

Brandwave collects information about searches that people make online using HiMama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • himama

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How the Brand Demand Index is measured

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Is HiMama your brand?

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