Brandwave

How popular isProcare in search?

In September 2026, there were an estimated 880 branded searches for Procare in United States which is down 12% over the last 12 months. Procare holds 10.8% estimated Share of Search among United States childcare management software and is ranked 3rd of 3 competitors for search popularity.

Share of Search, September 2026
  1. Lillio66%
  2. HiMama23.2%
  3. Procare10.8%
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Which childcare management software compete with Procare?

Procare against childcare management software in United States, by month

Share of Search by month for Lillio, HiMama, Procare. The figures are in the table below the chart.

View monthly share of search table
MonthLillioHiMamaProcare
Oct 202548.9%40%11.1%
Nov 202552.3%34.9%12.8%
Dec 202553.6%35.7%10.7%
Jan 202652.4%35%12.6%
Feb 202653%34.9%12%
Mar 202651.2%33.7%15.1%
Apr 202658.8%31.6%9.6%
May 202662.2%27.6%10.1%
Jun 202658.8%31.6%9.6%
Jul 202657.3%31.3%11.5%
Aug 202661.4%27.3%11.4%
Sep 202666%23.2%10.8%
  1. 1.Lillio

    66%

    Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +4.7 points.

  2. 2.HiMama

    23.2%

    Held 2nd. 1.9K estimated branded searches, -20.8% vs prior month. Share -4 points.

  3. 3.Procare

    10.8%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -0.6 points.

Compare search popularity between Procare and its closest rivals

Every comparison with Procare

How has branded search demand for Procare changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Procare in United States fell from 1K to 880.
  • Across the 12 months ending September 2026, Procare’s estimated Share of Search among childcare management software in United States peaked at 15.1% in March 2026 and was lowest at 9.6% in April 2026.

How did search popularity change for United States childcare management software in September 2026?

  1. In September 2026, Lillio gained estimated Share of Search among childcare management software in United States, from 61.4% to 66%.

  2. In September 2026, HiMama lost estimated Share of Search among childcare management software in United States, from 27.3% to 23.2%.

  3. In September 2026, Procare lost estimated Share of Search among childcare management software in United States, from 11.4% to 10.8%.

How is Procare measured?

Brandwave collects information about searches that people make online using Procare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • procare childcare

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How the Brand Demand Index is measured

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Is Procare your brand?

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