Herc Rentals vs Sunbelt Rentals:Which is searched more in United States?
In September 2026, Sunbelt Rentals had more branded searches than Herc Rentals among equipment rental companies in United States. Sunbelt Rentals was estimated to have 450K branded searches compared to Herc Rentals’ 135K, and held a 43.5% Share of Search versus Herc Rentals’ 13%.
Follow Herc Rentals vs Sunbelt Rentals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Herc Rentals or Sunbelt Rentals?
Compare the equipment rental companies builders and contractors use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbelt Rentals, Herc Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Herc Rentals |
|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 14.2% |
| Nov 2025 | 47.2% | 38.6% | 14.1% |
| Dec 2025 | 47.2% | 38.6% | 14.1% |
| Jan 2026 | 42.3% | 42.3% | 15.5% |
| Feb 2026 | 47.2% | 38.6% | 14.1% |
| Mar 2026 | 47.2% | 38.6% | 14.2% |
| Apr 2026 | 47.2% | 38.6% | 14.2% |
| May 2026 | 47.2% | 38.6% | 14.2% |
| Jun 2026 | 47.2% | 38.6% | 14.2% |
| Jul 2026 | 47.2% | 38.6% | 14.2% |
| Aug 2026 | 47.2% | 38.6% | 14.2% |
| Sep 2026 | 43.5% | 43.5% | 13% |
How has the Herc Rentals and Sunbelt Rentals comparison changed over the last 12 months?
3 findings
- Sunbelt Rentals was ahead of Herc Rentals in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States moved from 14.2% to 13%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States moved from 47.2% to 43.5%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for United States equipment rental companies in September 2026?
2 changes
In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%.
In September 2026, Herc Rentals lost estimated Share of Search among equipment rental companies in United States, from 14.2% to 13%.
Other head-to-heads among equipment rental companies
How each brand is measured
Brandwave collects information about searches that people make online using Herc Rentals’ and Sunbelt Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herc Rentals
1 branded search term
- herc rentals
Sunbelt Rentals
1 branded search term
- sunbelt rentals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.