Brandwave

Equipment rental companies in United States:Which are searched most?

Sunbelt Rentals and United Rentals share the highest estimated Share of Search among equipment rental companies in United States, at 43.5% in September 2026.

Share of Search, September 2026
  1. Sunbelt Rentals43.5%
  2. United Rentals43.5%
  3. Herc Rentals13%

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Share of SearchLeaderboard

Compare the equipment rental companies builders and contractors use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among equipment rental companies in United States, by month

Share of Search by month for Sunbelt Rentals, United Rentals, Herc Rentals. The figures are in the table below the chart.

View monthly share of search table
MonthSunbelt RentalsUnited RentalsHerc Rentals
Oct 202547.2%38.6%14.2%
Nov 202547.2%38.6%14.1%
Dec 202547.2%38.6%14.1%
Jan 202642.3%42.3%15.5%
Feb 202647.2%38.6%14.1%
Mar 202647.2%38.6%14.2%
Apr 202647.2%38.6%14.2%
May 202647.2%38.6%14.2%
Jun 202647.2%38.6%14.2%
Jul 202647.2%38.6%14.2%
Aug 202647.2%38.6%14.2%
Sep 202643.5%43.5%13%

This month’s ranking, September 2026

  1. 1.Sunbelt Rentals

    43.5%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.United Rentals

    43.5%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.9 points.

  3. 3.Herc Rentals

    13%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among equipment rental companies in United States?

Sunbelt Rentals and United Rentals share the highest estimated Share of Search among equipment rental companies in United States, at 43.5% in September 2026.

United States equipment rental companies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sunbelt Rentals47.2% → 43.5%47.2%Nov 202542.3%Jan 20261st
United Rentals38.6% → 43.5%43.5%Sep 202638.6%Oct 20252nd
Herc Rentals14.2% → 13%15.5%Jan 202613%Sep 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States decreased from 47.2% to 43.5%.
  • Across the 12 months ending September 2026, United Rentals’ estimated Share of Search among equipment rental companies in United States increased from 38.6% to 43.5%.
  • Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States decreased from 14.2% to 13%.
  • Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States peaked at 47.2% in November 2025 and was lowest at 42.3% in January 2026.
  • Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States peaked at 15.5% in January 2026 and was lowest at 13% in September 2026.

How did search popularity change for United States equipment rental companies in September 2026?

  1. In September 2026, United Rentals gained estimated Share of Search among equipment rental companies in United States, from 38.6% to 43.5%.

  2. In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%.

  3. In September 2026, Herc Rentals lost estimated Share of Search among equipment rental companies in United States, from 14.2% to 13%.

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