How popular isHerc Rentals in search?
In September 2026, there were an estimated 135K branded searches for Herc Rentals in United States which held steady over the last 12 months. Herc Rentals holds 13% estimated Share of Search among United States equipment rental companies and is ranked 3rd of 3 competitors for search popularity.
Sunbelt Rentals43.5%
United Rentals43.5%
Herc Rentals13%
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Which equipment rental companies compete with Herc Rentals?
Share of Search by month for Sunbelt Rentals, United Rentals, Herc Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | Sunbelt Rentals | United Rentals | Herc Rentals |
|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 14.2% |
| Nov 2025 | 47.2% | 38.6% | 14.1% |
| Dec 2025 | 47.2% | 38.6% | 14.1% |
| Jan 2026 | 42.3% | 42.3% | 15.5% |
| Feb 2026 | 47.2% | 38.6% | 14.1% |
| Mar 2026 | 47.2% | 38.6% | 14.2% |
| Apr 2026 | 47.2% | 38.6% | 14.2% |
| May 2026 | 47.2% | 38.6% | 14.2% |
| Jun 2026 | 47.2% | 38.6% | 14.2% |
| Jul 2026 | 47.2% | 38.6% | 14.2% |
| Aug 2026 | 47.2% | 38.6% | 14.2% |
| Sep 2026 | 43.5% | 43.5% | 13% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.5% | 450K | 0% | -3.7 points | |
| 2, held 2nd | 43.5% | 450K | +22.3% | +4.9 points | |
| 3, held 3rd | 13% | 135K | 0% | -1.1 points |
43.5%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -3.7 points.
43.5%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +4.9 points.
13%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.1 points.
Compare search popularity between Herc Rentals and its closest rivals
Every comparison with Herc Rentals
2 comparisons
How has branded search demand for Herc Rentals changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Herc Rentals in United States held steady at 135K.
- Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States decreased from 14.2% to 13%.
- Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States peaked at 15.5% in January 2026 and was lowest at 13% in September 2026.
How did search popularity change for United States equipment rental companies in September 2026?
3 changes
In September 2026, United Rentals gained estimated Share of Search among equipment rental companies in United States, from 38.6% to 43.5%.
In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%.
In September 2026, Herc Rentals lost estimated Share of Search among equipment rental companies in United States, from 14.2% to 13%.
How is Herc Rentals measured?
Brandwave collects information about searches that people make online using Herc Rentals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- herc rentals
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